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How To Use LinkedIn And Twitter For Link Building

Have you been in a struggle trying to find out how to use LinkedIn and Twitter for link building. Maybe doing a little research online could render some ideas. Relevant articles can sometimes explain it in a simple way, even for those who have never done anything similar before.

However, if you want a good place to start, then following a few first specific steps can get you on your way.

Social networks can really help you get new links to your website. You just need to know the basics. Once you have properly linked your business to other companies, your site’s traffic will significantly increase, which will positively affect your sales in the longer run.

LinkedIn is a highly effective way to get business contacts. All you need to do is search the company you are looking for, and their search engine will get you the results of people working there, so you can contact them. Once you contact them telling them what your company is about and why linking their site to yours would benefit them, ask them to exchange links with you.

Especially if you opt for LinkedIn’s advanced paid services, then you can send emails to companies that you are not even connected with. Through this unsolicited communication you can ensure even more effective linking for your website. But because there is a limit on how many emails you can send to people you are not connected with every month, it is advised that you contact the businesses that can really benefit you.

Twitter can also offer you a fair share of opportunities, as long as you know how to use it properly. It mainly gives you the chance to build a following for your business while increasing traffic to your website. This social network is good for advertising one of your products or a service you provide.

But if you have fallen short of building a following, then you may want to get assistance from certain applications. You can even buy Twitter followers (not recommended) for your business at a low-cost. What is important however, is that your tweets are to the point, and written in a way that your followers will want to go to your site and check out what you are advertising for themselves.

Once you have linked consumers to your website, then it is only a matter of time, taking that what you are offering is of good value, before your traffic and sales increase. These are only a few pointers on how to use LinkedIn and Twitter for link building. If you want to find out more about ways of linking your website and increasing your sales, do your research and make the most of social networking.

Filed Under: social media and internet marketing Tagged With: increase traffic, link building, linkedin, social networks, twitter

Facebook Aims to Raise Organ Donors in the US

5:28 am by russel.browne 3 Comments

Facebook founder Mark Zuckerberg recently uncovered an initiative that aims to multiply the number of organ donors in the US. His aim is to use the platform and other market leading social networks such as Twitter and LinkedIn to link donors with persons who require organ transplants. While unveiling the initiative, Mark Zuckerberg became the first user to register on Facebook as a potential organ donor.

What this means is that registered users on Facebook in both the US and UK can now point out on their timelines that they are organ donors. What’s more is that, in case they are not yet donors they will be able to locate links that will direct them to the certified organ donation registry where they will be able to enlist as organ donors.

Mark Zuckerberg’s Interest in Organ Donation

While launching the initiative, founder Mark Zuckerberg stated that the network is not just about communicating with others and narrating interesting stories. He went on to state that users on Facebook and other social networks can be handy in spreading awareness in regards to organ donation by participating in it and involving their friends. This in turn will assist in solving the looming crisis of organ donor shortage.

Mark Zuckerberg stated that he was driven to unveil the initiative by some of the conversations he had with his girlfriend. Interestingly, Mark’s girlfriend is a medical student and was a dear friend to Steve Jobs, the co-founder of Apple, who managed to live longer on this planet as a result of liver transplant.

How the Initiative Works

To make the program simple, Mark stated that all that a person has to do is state the state or nation they are from and they will be automatically directed to certified registries. There is already a health and awareness segment on the network where users can effortlessly record their standing as potential organ donors. They can also utilize the same tool to clarify to their friends the choice they have taken in a bid to increase awareness in respect to the need for organ donors.

Why You Should Become Part of the Initiative

According to a recent statistic, it was found that there are roughly over 150,000 people in the US and millions of others around the world who are in dire need for a heart, liver, lung and kidney transplant. Mark stated that these lives can be saved if only people were to make themselves available as potential organ donors. During the launch which was also attended by Facebook Chief Operating Officer, Sheryl Sandberg, it was stated that approximately 18 persons die each day because of shortage of accessible organs.

Donate Life America, an NGO in the United States that is partnering with Facebook on this initiative extended their gratitude to founder Mark Zuckerberg for seeing that there is a need for organ donors and taking a step in making it happen. They went on to state the tens of thousands of lives will be saved as a result of this noble initiative.

Therefore, you too can today become an organ donor by taking some time off to update your timeline. All you have to do is enroll as a donor and share your choice with colleagues, friends and family members. By doing so, you will be giving hope to millions of people who are in need of an organ.

Filed Under: facebook, Guest Blogging Tagged With: Mark Zuckerberg, social media, social networks

Social Media Marketing Spam: 10 Steps to Protect Yourself

10:51 am by Kathy Baka 19 Comments

Spam is the word very often heard over our semi-virtual world. Whether you like it or not it is a big “annoying” issue within social media. Spam is an ongoing problem resulting into huge threats via the internet… now spreading itself onto your social media sites. Spam can be easily defined as simply sending or sharing unsolicited information to a group. The word itself always signifies a negative or hazardous stigma. Sometimes, it happens quite unintentionally… for few people–but none the less it is an ongoing issue.

Social media marketing spam CAN be controlled through the following steps:

1. Never send your social network updates without reading each and every one of them properly.
2. Always forward valuable content to your group and followers that is your “own” or someone who is worth mentioning.
3. Keep away from spammers or people who look like spammers & avoid adding them to your group. This is the best way to keep away from spam content successfully.
4. While on your social networks “remember” this is it the hanging grounds for these type of people… just waiting for opportunities to spam. Make sure your doing proper research before adding them to lists or clicking their links.

5. If you’re into a social media marketing campaign, then it is essential to be genuine with good quality content for your group and followers.
6. The attention gained through the spam content is purely temporary and down the line will result into ignorance and blocking from others.
7. Be a social animal at this place rather than being a dangerous animal with spam content.
8. Social media marketing is almost like flyers spreading activity to others that are in the various social networking sites. It is totally up to you to decide whether to accept or decline. You can block and ignore the content that is found to be spam or not interesting.
9. It is true that most of the spam content is always a big eye catcher. Now, it is your responsibility not to get attracted towards such content.
10. Always look for the good people in your group and avoid adding spammers and business marketing people to avoid this spamming act successfully.

The biggest question about the spam is its endurance. It was there since long and still surviving today. It is clearly an indication that spam has been almost a part of social media and marketing from day one. It seems so intertwined in a way hard to separate it. The best way to keep away from it… is always an individual’s responsibility.

Filed Under: social media and internet marketing Tagged With: social media sites, social networks, spam

10 Free Ways to Gather Media Attention

11:17 am by Kathy Baka 8 Comments

Media attention always spells huge success for any business or individual in many different ways. Every business should have at least some desire to access good media attention through any possible way. Obviously having this kind of attention can result in increased popularity for a business.

Here are 10 free ways to gather media attention:

1. The medias attention will always navigate towards any story that is current or highly sought after from curious media watchers. So it is essential for ” a business” to come up with an interesting or “Hot” story angle that is catchy and interesting for different types of media markets to cover.

2. You should always create and frequently update your own media list with intentions to create good media buzz (now or in the future). This media list should contain a publications list and few other important media sources. This list should have the company name, address, phone numbers, contact person name and any other important details to accurately describe the source. Make this list in such a way the selected experts will definitely be of “real help” for your media attention.

3. Always contact the right person within the publication firm for all your requirements. Generally, editors will write featured stories for their publication. Identify an editor that is related to your niche from each publication and media firm for contacting on regular basis.

4. Timing is another essential factor to make use of such attention. Generally, a media calendar will be a great help in this aspect. Most of the PR campaigns will depend upon this media calendar. You should follow the media targets very well for this purpose as it will be on daily basis, weekly basis and monthly basis for their editions. Basing on this media edition cycles, you have to plan your proceedings.

5. Most of the journalists will look for the most genuine sources to catch their hot stories. So needless to say… always try to be a good source for a journalist and make use of this association for promoting your niche successfully on regular basis.

6. Constant contact with your media list will create good relationships around your business. It is essential for you to send some thank you letters and emails on consistent basis appreciating their help for publishing an article about your business.

7. Occasional mails and notes to your selected media list should be a constant practice. This kind of approach will always keep you fresh in the mind of popular media and they will let you know whenever there is a good opportunity to project your niche in the media.

8. Press releases are another good way to gather media attention. You can invite the media for a product launch or some other occasion and make it a press release. These press releases are a proven method for the successful media attention.

9. Social media is also nowadays resulting into a good free source to attain media attention. Most of the publishing units are successfully making their presence at social networks. Make them part of your network and gain more through it.

10. Friends and family could be another source to obtain free media attention. Find out if someone in your friends or family… is familiar with popular publishing firms and use it to your advantage.

Filed Under: social media and internet marketing Tagged With: journalists, media attention, pr campaigns, press releases, social media, social networks

Learn How To Convert Website Visitors To Facebook Fans

1:10 pm by Kathy Baka Leave a Comment

Webmasters know that learning how to convert website visitors to Facebook likes is very valuable for any business. They lead to even more visitors as friends of the user will also want to explore the page. Fans will receive updates and be lead back to the site, possibly for future purchases. The problem is, many webmasters do not know how to create fans from their viewers.

Create a Fan Page for Your Website

The first step to getting more fans is to create a page for the website. You will need a profile of your own to do this. Customize the new page with codes that are available on the internet. If necessary, hire a designer who will be able to make this page dynamic and professional.

Installing Your “Like” Button

Next, it will be crucial to link the site with the new page. Install a “Like” button using HTML. The coding is supplied by Facebook. It can be customized to show how many likes the page already has, or if any friends of the user have liked it. Users can like the page at a single click of a button. Making this button visible will encourage viewers to click without thought or commitment.

Updating Your Fan Page

Incentives can also invite users to “like” a site or page. Offer free samples or coupon codes to users to “Like” the site’s page. This is a sure way to encourage users to establish a connection with the site’s new page.

Of course, “Likes” are worth nothing if a page is not updated regularly. Ask questions and offer giveaways to users who answer them correctly. Post exclusive sales and events. This will bring users back to the business page and encourage them to act immediately on making purchases with their exclusive discounts. A trusting relationship will be established between users and the webmasters they are able to readily communicate with.

Learning how to convert website visitors to Facebook likes is valuable and will turn views into purchases and revenue. Every company should have a page that can be used to enhance connections with customers and clients. Businesses that do not work with social networks are quickly falling behind.

Filed Under: facebook, social media and internet marketing Tagged With: facebook likes, facebook tips, getting more fans, social networks