search engines | Review Crushers - Social Media and Internet Marketing

Building Your Backlinks to Your Guest Posts

The dream for most bloggers and site administrators is to get more traffic right?? If you do the work properly then this dream can be achieved. While writing blogs and articles is not always an easy task, trying to guest post can be a great method to drive the desired amount of traffic to your pages or posts. So how hard could it be to build backlinks to your guest posts?

The key is to know how and where to have guest posts reside in order to generate the desired web activity. Fortunately there are some guidelines and tips that can help you get the results you want. First, consider building these links… Backlinks can benefit the site in a couple of ways. They attract fresh readers to the posts and also assist with SEO.

In order to get a top ranking on multiple search engines you need to have and effective link building campaign. When shopping for the perfect blogs to post pick the blog that allows placement of a link. These spots could be within the article itself or the bio. Consider choosing a good blog with a decent amount of traffic…This might just be the most important part in getting the most from you guest posters.

You may even want to check the page rank of the website. Choosing and writing a good post can go a long way in increasing activity. The opposite is also true in that if you do not pick a good one, you can suffer the effect of low to no activity at all.

As always, one of the most important keys to remember is that content is critical. This is important because readers will review and ponder the blog typically to gain knowledge. Readers are there for a purpose. This is to review, study, and read not to waste time.

Remember your post should be of good quality. This area is quite critical because “you need” an approval first in order for it to be live. When you write really good content then it will attract other readers. The better quality the more credible and readable, the higher of a chance to finish reading. The simple fact that the visitors are there to learn may indeed keep them coming back for more.

As traffic increases, it is probable that some of them have landed on the site due to referrals from others. With a bio of the author you can help to create an impression for your readers. The bio should be creative and contain a link to the author. As readers begin to enjoy what is posted on the site, they will be concerned with knowing more about the writers.

Readers will generally reach out to communicate with you and return more to the blogs in order to access the information. By enhancing the backlinks, improving the content and promoting the author you can achieve a high amount of visitors from these blogs. These simple steps will get you on the path to achieving and maintaining excellent traffic.

Filed Under: social media and internet marketing Tagged With: backlinks, bloggers, guest posts, search engines

How To Set Up A 301 Redirect

8:54 am by Kathy Baka 1 Comment

Are you in need of changing your URL displayed? If your like many other website developers who often seek ways on how to set up a 301 redirect. The post here will help you in accomplishing this task. This is really the best way to be sure that both search engines as well as users are directed or sent to the correct page.

The 301 status code indicates that an existing page has been moved permanently onto a new or different location. This process is very beneficial for different circumstances. These circumstances may include, if you have moved your website to a new domain.

When this happens you need to be sure that you make this a seamless transition to the consumer. Also, whenever users access your website via multiple URLs. So, when your main page can be accessed several different ways, it is recommended that you choose a specific locator as your preferred destination.

The 301 code can send and redirect your traffic from the other uniform resource locators to your specific one. Webmaster tools are also good to use when you want to place the domain of your preference. If you are merging or combining two or more websites, using this code is important.

You need to be sure that hyper links that are now outdated or obsolete are able to be redirected to the right pages. There are several ways to manage and establish this process. The different ways include IIS, ColdFusion, PHP, ASP, ASP.Net, Java, CGI Pearl, CGI on Rails and HTML.

One popular routine to follow includes creation of a . Htaccess file. Then you need to open a word document, name and save it as . Htaccess. Next, in order to edit it you need to download this file to your computer desktop. There is a code that you must enter that will have to be placed in your . Htaccess file. This code can easily be found online.

If your file already has lines of code in it, skip a line and add this code. Once you have completed editing the file then you need to be sure to save it. Next step is to upload the file onto your server via a root folder. Always test. You can do this by going online and entering in old or previous address to the page that you have altered, or inactivated. At this point you should instantly be redirected to the new page location.

The process is pretty basic, yet provides excellent results. Customer satisfaction is critical. When web searches become frustrating and difficult, you can lose business. You can also potentially lose a client forever if they perceive access to your site is cumbersome and fruitless. Take the time to set up the redirect and you can make it so seamless that to the front end-user, they may not even realize the difference. It is important to be aware of the impact this can have on your bottom line. There are many more helpful tools and resources available online if you need additional assistance in how to set up a 301 redirect for your site.

Filed Under: internet marketing training, social media and internet marketing Tagged With: 301 Redirect, HTML code, redirects, search engines

What are Crawlers, Spiders & Robots

11:15 am by Kathy Baka 3 Comments

Crawlers, spiders and robots are a simple software program designed to “crawl” through various links over the internet. The main duty of these crawlers, spiders and robots program is to index search engine through grabbing content from the various websites.

Here, spiders are always more active towards inbound links of a website that are generated from another blog or website. This is the major reason why search engine rankings are always mainly dependent over the inbound links.

These programs will look for the suitable content through the inbound links and chew this content as food and then index them using their own “scientific” procedure.

The more inbound links the better–a perfect reason for a spider or crawler or robot to visit your site and stay for a little while. Most of the search engines including Google very well dependent on this software for good content and to rank websites effectively.

Web pages will be identified by a spider or crawler through the links that are generated from the other web pages. Sometimes, there is a chance to send a request for this spider or crawler or robot to pay visit to your site by approaching the search engine directly as well.

These spiders are always hyper-aggressive and full of misbehavior. This will hit the server with multiple request rates up to several thousands in a second. This can sometimes show a negative effect onto a server and often results into server malfunction too.

A server with good bandwidth is definitely a good idea to stand against the spiders’ misbehavior, but it is a costly affair — some may not be able to afford. Nowadays, some websites are blocking the entry of these spiders to avoid the mentioned problems.

There are some technical aspects involved in the safe blocking of these spiders. This can be managed well through the User Agent header field through the originating IP of the spider. This will help you to identify the reliable spider and to approve the access. This kind of practice will help you well to safeguard against the hyper-activity of the spiders over your server.

Filed Under: social media and internet marketing Tagged With: crawlers, google, inbound links, rank websites, robots, search engines, spiders

Explaining 301, 302 and HTML Redirect (Meta Refresh)

9:33 am by Kathy Baka 9 Comments

Most website and blog owners should have ample knowledge about 301 Redirect, 302 Redirect and Meta Tags/Meta refresh. If not… have a look at them in detail.

301 Redirect: This is a web function to redirect visitors successfully from the current page to the changed or new page or site. This option can offer a response to the visitor as the original page has moved permanently to a new location. Here, 301 Redirect helps communicate with search engines to transfer important factors such as: page rank or incoming links to the updated site.

Although, there is a chance to for various technical issues using this practice of page redirect without 301 Redirect facilities such as Duplication Filters. 301 Redirect will help the situation to a great extent through avoiding duplication filters and assisting with the link popularity for the site.

302 Redirect: 302 Redirect is primarily used for a temporary redirect. This redirection will divert the traffic from the current page to a new location with a message that the original page has been moved to a new location temporarily. This 302 Redirect is little dangerous as search engine will take some time figuring these links to the site and considers this practice as a park. This method is not advisable for blog or website owners it is to be avoided as much as possible unless you have no other choice. It is also advised not to use this Redirect for outgoing links and often search engine will identify this practice as “website hijacking”.

Meta Tags: There are few HTML tags that were written over the head section of the HTML page to convey special information. This information will not appear as text over the page. Description, title and keywords will come under this category. The Meta tag that holds valuable information and will work with the help of the meta-refresh tag. This Meta Refresh is an HTML tag that can do redirects in a way search engine can identify and react to this redirect to add up popularity to the site successfully. This is completely client side script and tags will fail to affect the search engines, which will result into positive aspect for a site or blog. Handling of these Meta Refresh tags is quite essential from the webmaster side to keep intact the current site search engine ranks. Most of the search engines will consider a fast Meta Refresh tag as same as 302, so not a preferred redirect type for a website or blog.

Having explained in detail some of the redirection options…Which is your preferred method??

Filed Under: seo, social media and internet marketing Tagged With: 301 Redirect, 302 redirect, html redirect, html tags, meta refresh, outgoing links, search engines

What Are Inbound and Outbound Links?

10:04 am by Kathy Baka 14 Comments

A blog or websites success and popularity is largely dependent on its outbound and inbound links. The necessary search engine optimization elements are easy to accomplish through the correct or current techniques. Primarily, your inbound link will ultimately play the most vital role in the SEO aspect for a site. The more inward links the better search engine rankings for a blog or site. Here, it is essential to remember that good search engine rank is always a good probability for higher traffic.

Inbound Links:

These links are directly headed towards your webpage, site or blog through proper pointing internally. Search engine spiders and crawlers are easy to attract through these links & to obtain top ranks too. Here, it is vital that the inbound links should be always well related to the site or blog category apart from being a good PR.

For example, your site is about E-Books then it would be essential that these inbound links also should belong to the E-Book category in order to be genuine with the search engine and to obtain proper ranks. People very often miss this simple secret and tend to practice these link s from UN-categorized places too… Definitely the wrong approach and will not result into a good inbound linking platform for the website. Make a proper plan and achieve this part effectively. Also, remember that the quality here is more important than quantity.

Outbound Links:

These are external pointing links from your blog or site. These outbound links can often result into trouble, when not exercised with proper care. The outbound link that are generated from your site towards a not worthy site sometimes will result into ignorance for your site or blog from the search engine. It will affect your site rankings in a negative way.

Outbound links pointing towards a “bad site” also known as a “bad neighborhood” can spell big trouble for your hard work with your plan. So needless to say…You should learn more about this before planting any of these links from your site or blog.

Make it a point to make an outbound link to a site or blog that is already in good standing and related ” topic wise” within the search engines. This kind of approach will improve the value to your site and keeps your acquired rankings intact.

Filed Under: seo, social media and internet marketing Tagged With: inbound links, outbound links, search engine optimization, search engine spiders, search engines

5 Of the Best Sites to Test Your Websites Speed

1:00 pm by Kelly 1 Comment

The ultimate reason why you have that website is to have as many people as possible visit your site. What happens if your site takes too long to load? It’s obvious that many people won’t stay which can lead to your website failing. That’s why it is a priority to consistently test your website speed with the right tools.

How do you know if your site is loading fast enough?

Did you know… that the search engines require a good speed to get the right page rankings? A site that loads in seven seconds is termed as good but 2 seconds is the best. Everyone wants the second option and that’s why it’s necessary to know the best sites where you can test your website speed. In addition, the site should provide ways of improving the speed or this is all just wasted efforts.

Here are the best tools that can test the speed of your website as well as providing recommendations for remedy.

Google Webmaster tools-This site displays your speed in the form of a chart. It shows comparisons between your site and others. They also give suggestions on how to improve.

Which Loads Faster is a website that compares your website speed with another site. So this would be great… if you would like to check out your competition. Which loads faster will allow you to insert your own match ups. The site also has a button (more button) where you can get detailed information from webpage test or even GTmetrix.

Google page speed- This is the best site that can help in not only determining your current page speed but also on ways to improve your speed and acquire first page ranks (in detail). It’s managed by Google which obviously knows a thing or two about this kind of stuff. This means that they can obviously aid in ranking your website.

GTmetrix offers the results from both Yslow and the page speed. In addition to that, they give ways in which you can improve your page speed as well.

The Yahoo! Yslow-This is usually an add- on by the Firefox and gives the same test as the page speed. They also give suggestions on what measures to take in order to improve your speed.

Always remember that your website speed can help determine how much traffic you get to your website and that’s why your site should load in the least amount of time possible. With some of these tops sites to check your website loading time you should be able to make it happen today!

Filed Under: Guest Blogging, internet marketing resources Tagged With: google webmaster tools, search engines, website loading time, website speed

How To Pick A Niche Set Of Primary Keywords

12:47 pm by Kathy Baka 6 Comments

As the world continues to embrace new technological innovations, it has become apparent that marketing trends are rapidly changing to adapt to the shift in the way businesses are conducted. It’s out of these new trends that many people have realized how important it is to know how to pick a niche set of primary keywords when building a website.

A number of businesses have been transformed from the conventional shopping malls that were the prime catch years back… onto the online platform. Due to this new change, a good number of people are forced to learn new tricks in order to remain afloat amidst the new changes. For these reasons, systems that used to work well in marketing in the past have become irrelevant and new methods have to be implemented.

It’s out of this need to get a relevant audience visiting your site that many website owners have come to acknowledge that it is very vital to know how to pick a niche set of primary keywords since it is this careful choice of words that will ultimately influence the kinds of visitors that you get on your website.

If you do not choose the right keywords for the site, you will most likely get visitors who are not interested in the information, products or services that you are out to deliver. There are factors that one must think of when posting articles on site. The first and most important step is to try to find out what wordings or phrases people who are looking for the information, products or services that you offer are using in their search efforts.

Failure to understand the clients choice of search terms may forever confine you to the background. This will no doubt give your competitors an edge over you even if you have the best services or products that they need. This is basically because most of the search engines direct their clients depending on the tags provided in the wordings

As websites become more prominent by the day, advertising firms and ordinary companies are being compelled to opt for internet based marketing as well as advertising as this is the only way they can continue achieving their goals in this new stage. This is not to say that these new trends do not have their own challenges.

The truth is that the internet based marketing tools also have serious challenges of which the most common is finding a way of ensuring that your potential clients are able to get to your website with relative ease. A website will not deliver its objective if the targeted clients or audience are unable to land on the site. It would be as good as having a business that remains closed.

Lastly, it is important to know how to pick a niche set of primary keywords for each product that you are selling. The main reason behind this call is due to the fact that it is the only way to help the search engines in your favor. Unless a client has mastered your domain name, they cannot have the slightest idea about the existence of your site other than through the search engines

Filed Under: social media and internet marketing, Social Media and Internet Marketing Training Tagged With: advertising, internet marketing, keywords, marketing tools, marketing trends, niche, primary keywords, search engines

Web Design Is Crucial to Your Success

10:26 am by cayenne 5 Comments

Amongst all the angst about SEO and PPC and the nuts and bolts boys who worry about coding and tag issues, the fundamentals of web design can be forgotten. And that is a worry for many digital marketing agencies. Design and all the other elements of the digital marketing brief (SEO, Affiliate Marketing, PPC, etc) need to be worked together.

It’s similar to a car engine − all the components need to be spinning around in unison so the car gets propelled along properly. If one component gets out of shape or misfires the engine will stop.

Websites are much the same. Design is crucial to a website’s success, especially in E commerce because it plays a vital part in the sales process. The website draws the public in allowing them to inspect the goods, make further inquiries and eventually purchase.

If attractive and easily navigated, a website will entice its readers to stay for longer and return in the future. However, it’s surprising how many websites seem to forget their audience.

A website should be entertaining, a boring script and drab landscape will not open the floodgates of clientele. But you don’t want to make your website too garish, blinding your reader with a radioactive blast of colour will also not invite a speedy return.

And the font size should be readable, squinting through a magnifying glass at an ant-sized script does not make for the most enjoyable experience.

Further common mistakes are typos, plurals, hyphens and incorrect grammar. If a word is misspelled on your website it won’t show up in the search engines. Also, be consistent! Consistency is a very powerful web design tool. Audiences like the feeling of being in control – returning to a website and finding it regularly altered will cause discomfort. If you deviate from the understood format the site will be difficult for readers to use and they will leave.

And then there’s the ultimate failing of a website, neglecting to provide the information users are looking for. Make sure your audiences’ required answers are clear and well-placed on the website. Always list the prices!

Website design can be seen in the same way as the front of house for a hotel. It’s what you see, the reception, the comfy chairs scattered around and the nearby bar. You take all that in, but you don’t see the activity behind the scenes. You don’t see into the office, the kitchens or the stores (the back-end); all you get to appraise is the front. And that’s how it should be.

Boosting the profile of your company and keeping your customer happy is the crux of any business. A good website will make you feel comfortable and at home; a bad one will send you running away very quickly.

Filed Under: Guest Blogging, seo, Social Media and Internet Marketing Training Tagged With: affiliate marketing, digital marketing, ppc, search engines, web design

How To Improve Keyword Relevancy To Page Content

10:10 am by Kathy Baka 2 Comments

Knowing how to improve keyword relevancy to page content is very important. It can mean the difference between your site being ranked on the bottom of the list or being one of the top hits browsers see when they search for the keywords. Before optimizing your site, it is advisable to carry out some market research and know the needs of your potential customers.

A company should find out how popular particular words are before using them. This can be done via a number of methods, for example, by finding out the number of monthly searches. This will give you a good idea on which ones are relevant and which ones should be promptly discarded. This is what sensible marketers do.

It is also important to integrate these words into the web-pages smoothly, so that they do not stand out as keywords. These days, search engines have been optimized to identify words that stand out as having been used only to improve ranking. Ensure that the writing is natural and free-flowing, so that your pages are not regarded as spamming. If they are, your site will be blocked from appearing on search results.

It has also been realized that there are certain positions in an article in which these special words should be used. The main title of the page, the URL and the Meta description are some of these key positions. In addition, the main word is more effective if it is prominently displayed in the beginning of the text on your page.

It is very clear that there is much more at play here than the algorithms used to place these words. These days, relevancy is considered one of the most important things to consider. It is not true that the more times these special words appear on a page the higher it will be ranked. If it was as simple as that, then all pages would probably be ranked equally.

The relationship between the main word and the other secondary ones is also very important . They should be tied together in such a way that the page makes sense to human readers. This is a serious challenge to advertisers who rely on mass-produced articles to promote ranking of their sites. Once you master the technique of knowledgeable insertion of words, everything else will be easy.

Another feature that users of this system must learn well is the match type. It is advisable to go slow on broad keyword matches. Words that are loosely associated will not give you the desired results. This is because the search results will most likely include searches particular to the individual words, rather than those tied to the phrase as a whole.

From the above discussion, it is clear that learning how to improve keyword relevancy to page content is very significant. It is the first step to increasing your business presence in the internet. The internet is a very powerful tool for advertisement, and it has helped many business to expand their operations. Doing your keyword searching properly will help you accelerate your online presence.

Filed Under: social media and internet marketing Tagged With: advertisers, algorithms, broad keyword matches, improve keyword relevancy, keyword, market research, search engines

Search Engines are More Efficient than Social Channels

10:25 am by patle 2 Comments

As you may know sites like Facebook, YouTube, and Twitter have become so important from a marketing point of view because of the number of people who use them. Facebook has over 800 million active users and Twitter has over a 100 million active users. By not being active on these sites companies are losing out on a lot of earning potential. However, recent studies have revealed that these social networking sites are still not as effective in converting a customer as a search engine.

How search engines and social media is used?

A study called science of sharing was conducted to learn how a consumer uses the social network and search engines. Now this study has revealed that what people do on the web is dependent upon the product type. For the high involvement products, like automobiles, people will not visit sites like Facebook, Twitter, and Foursquare. They go to search engines like Google and search for user reviews and ratings. For low involvement products like music, people prefer going to social networking sites.

Now, a person who uses search engines or review sites for high involvement products is more likely to buy a product when compared with the user that goes on social media marketing sites. A person who uses social media sites regularly is most likely to recommend the product to someone. However, the study has also shown that users who do not share much to have a more likelihood of buying the product.

Influential channels

There are many social networks out there and not all of them have the same influence over every customer. As mentioned above, search engines rule the roost when it comes to influencing the customers. These are followed by the brand website and then by review sites. The next two positions are occupied by news sites and online ads. When you travel to the bottom of this heap, you will find that sites like Twitter, Foursquare, and Wikipedia, which are least influential for a customer. These three are followed by blog posts and Facebook comments.

The study segregated the products and then tried to figure out which channel has the most influence on the brands. Facebook is on the top when it comes to baby care products. YouTube, as expected, is very influential for music brands, and people use review sites mostly for electronic brands.

Owned, earned, and search results

The study further revealed that search results were on top when you categorize channels as either earned or owned. Owned channels include, brand sites, Facebook, YouTube, and other similar sites. Earned channels are review sites, blog posts, word of mouth etc. Whether it is beauty products, restaurants, or travel, search results were ahead of both owned and earned channels in terms of influencing a customer. This study is very important for organizations because they want to know how their customers will buy the product in order to get an accurate measure of the return on investment. Judging by the study, social networks are just used to share and have a bit of entertainment, but buyers will most likely use the search engine to get to the desired product.

Filed Under: Guest Blogging, seo Tagged With: search engines, social media, social media marketing