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Google Penguin Update: Is Your Site Safe?

8:36 am by 12 Comments

Search engines use complicated algorithms for the ranking of pages in the search results. The latest update to the algorithms is aimed at improving the quality of results given and giving those “black hat websites” a well deserved decrease in rank. This latest update is known as the Google Penguin Update.

The job of this renovation is to curb web spam. This means that all violators of the code of conduct set by Google will have their rankings reduced or their sites totally blacklisted from the index if they fail to comply.

One big problem that web designers will have to overcome is… in the process of creating a website “trying to beat the competition” is over optimization. With the surfacing of this new update over optimization will surely take them out of the game.

There are several other guidelines that the search engine giant released to help you in this process of optimization the right way. Not following these steps will be detected by this penguin update immediately.
Another thing to mention along with initial designing of a site, is trying to avoid keyword stuffing at all costs. Rule of thumb: try not to use your keyword more than 3 times per post or your site may also be viewed as spam.

Another bad habit that should be avoided is the use of hidden keywords and hidden links. Obviously not new but important to mention is the use of viruses and trojans should also be discouraged. Never use unauthorized programs to send an automated query to the search engine in a bid to increase the ranking of your site i.e. prohibited with the new algorithm is gold.

Do not create sub-domains or pages that contain irrelevant information on your website. Moreover, creation of several pages with duplicate content should be avoided as well. Fresh and unique content will always be your best bet with this update.

In an effort to make sure their website is optimized for the search engine, most web designers forget the most basic of web or software design in general. That is, one should always design the site with ease of use in mind. One should not deceive their users by presenting false information to users and search engine…to improve traffic to the website.


Avoiding some of the listed no-nos aimed at improving your rankings the wrong way. Includes spamming and use of sneaky linking and redirects to fool the search engine that your site has many other sites linking to it. Instead create websites that contain high quality content that will attract users hence increasing your rankings in a natural way.

Buying anchor text for links to your website from other websites with related content should be carried out with care. Your links can ultimately be viewed as a spammy method to increase page rank. This will lead to the algorithm disregarding the links when calculating your page rank. You should also reduce your posts on questionable sites as this will lead to blacklisting of your site by the penguin algorithm.

Despite all the benefits of cleaning up the search results, Google Penguin Update has some errors. One of the common to note includes strange rankings such as sites without relevant content being displayed on the first page while the most relevant pages fall down the rankings. However the good outweighs the bad as this update does well with filling in the loopholes that were exploited by malicious websites before.

Filed Under: google, social media and internet marketing Tagged With: , , ,

Why is Anchor Text Important?

2:53 pm by 14 Comments

Anchor text refers to a text that is click-able to take you to a hyperlink. The words in an anchor text determine the status it receives in the search engine. Most anchor texts have a maximum of about 60 characters. The displaying of these anchor texts is different. The criteria of display are whereby the search engine analyzes the anchor text from the hyperlinks.

If you want to perk up your rankings, then it is of at most importance you understand this concept of anchor texting. Obviously, this is important for your marketing and status improvement.

Here is a look at why this is very important.

In search engines, the determinant factor of subject matter and significance is use of the anchor text.

For example: if you go to search and type up ‘Search Engine Marketing,’ you receive a lists of sites. The one with the most relevant content and information gets the first place and mostly the most views. You therefore receive a great deal of views if your anchor text is available.


Another example of how this works is for example when you attain a link for a new site, Google takes note of the anchor text. Then if a certain site has a colossal number of links, then Google takes down that as the most relevant axiom for ‘Search Engine Marketing,’ as an example. This goes a long way to improving the order of the given input phrase.

For instance: If you are searching for topics on sports equipment or foods, you type in the anchor text. The information passes through several channels and the following are the channels. It first comes from the blog site, to the directory site. It then goes to the authority site and lastly the landing site. These channels sieve and give you only the most relevant information.

Therefore, if you want your business or products to receive good reception and viewing, then this is the way to go. It is a very simple and strategic marketing method and this is what makes it very popular. To receive good rankings is very important. If you have many links in conjunction with just the right keywords in the anchor, then you have great chances of excellent rankings.

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Rethink Your Share Buttons: Google +1 Already More Widespread Than Tweet Button

2:09 pm by Leave a Comment
This Guest Post Rethink Your Share Buttons: Google +1 Already More Widespread Than Tweet Button was submitted by: Chloe Trogden. If you would like to Submit a Guest Post please see Submit Guest Post.

Share buttons have been around for a while and are designed to easily allow readers of your blog to share a post they like with friends. Rather than having to copy the link and create a new tweet or status update, share buttons allow for users to share something via Facebook or Twitter with a single click. The two most common share buttons are the Facebook “like” button and the twitter button with a bird icon. Chances are if you have spent any length or time browsing the Internet you’ve seen these buttons multiple times.

What Is Google +1?

Just over a month ago search engine superstar Google released its own version of a share button they call +1. Google +1 works essentially like all of the other share buttons in that it’s easily added to your blog and then an icon shaped like a folder with a “+1″ written across it is placed on the page. How it works is that a signed in Google accounts user is then more likely to see the page that received a plus one in their search results along with an annotation of the name of those users who pressed the +1 button. This in effect is every SEO professionals dream in many ways. If a user has a far enough reach than they can start directly effecting search results and cause a popular page to get more views faster.


The Shake Up

Bright Edge is an enterprise grade SEO analyzing tool that looks at some of the largest websites on the Internet and reports back information such as trends and suggestions for growth. According to Bright Edge, despite still only being a few months old the Google +1 button has already over taken the Tweet button in terms of both popularity and growth. The Bright Edge analysis found that Google +1 is receiving month after month a 33% increase in web placement and as of the end of June is featured on 4.4% of analyzed websites. The twitter share button, for comparison, was only featured on 3.4% of websites a full one-percentage point discrepancy.

Perspective

All things told both websites are lagging far behind the adoption of the Facebook “like” button, which was featured on 20% of the websites on the Bright Edge test. Even so, anyone concerned with the use of share buttons on their website may want to place a +1 button along side that Facebook and Twitter button or they are missing out on potential traffic.

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Small Business and Internet Marketing

9:47 am by 3 Comments
This Guest Post Small Business and Internet Marketing was submitted by: Ramana Rolla. If you would like to Submit a Guest Post please see Submit Guest Post.

Internet marketing can be suitable for any type of business including a small business. In fact, leads will be generated in large scale through this approach for whether it is a small business or large business.

This approach is not a traditional approach and involves web marketing which leads in attaining larger volume of consumer base that is spread all over the world.

The lead generation accomplished through this approach will serve for a longer period. This is the reason why this method is widely used in every business all around the world. There are few things to be arranged for the small business to be successful with the internet marketing.

This small business should have a well optimized website for the effective internet marketing. This optimization should be carried out basing on the keyword research, keyword placement in the content through tags, text and description, keep essential back links or link exchange choices and register this website with all the popular search engines.


Always try targeting the prospective customers with the help of search engine. Generally, this target customer base should be targeted through popular keyword that is related to your product or service. This internet marketing for small business should target all the popular search engines for the successful accomplishment of task. A perfect SEO strategy will result into a great help for this purpose.

Currently, internet marketing for a small business is more effective through various popular social networking sites. These social networking sites are currently comprises of huge gathering and this will be more useful for the effective internet marketing for a small business.

All the above-mentioned vital steps are very much essential to observe for effective internet marketing for a small business. This kind of marketing will result into a strong backbone for a business success. This type of marketing will serve as local marketing and as well as global marketing too for a small business. This approach will make a small business better equipped with a large consumer data base. A proper planning and approach will make better use of this information for the business success.

Learn more about what social media and internet marketing training can do for your business. Review Crushers specializes in social media marketing in Virginia and provides a variety of marketing services worldwide. Contact me today for a free consultation!
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Simple Search Engine Optimization Techniques

1:50 pm by 9 Comments

Nowadays, SEO also known as Search Engine Optimization is the best way to increase your website traffic and a good starting point is to research for some good keywords. You will also need to understand that SEO success is not an overnight process.

Some search engine optimization professionals are impatient. In this kind of business you must take time to implement your ideas and think through the steps and moves that you’ll take.

Maximize the use of your search engine optimization resources that you find over the net such as: Google Keyword Tool, Google Suggestions and Google Insight. Try to take a closer look at the monthly searches that possible visitors or customers search for. Download these keywords and save them, look for keywords that will perfectly match your website’s niche.

Another search engine optimization technique is optimizing the content on your site. It is a proven fact that readers, visitors and even search engine crawlers love to read about good information that is reliable and useful. These keywords should be used into your site wisely, you shouldn’t overdo the keywords and it shouldn’t also lack it. Make sure that the keywords are in the start and at the end of your content’s paragraphs.


Social media bookmarking is also a good search engine optimization technique. More and more people are now considering social media as part of their daily lives. By bookmarking your articles and press releases over these social media sites, you’ll get free advertisements of your site’s info and you’ll also get to meet other people that have the same interests as you are. These social media are also very well optimized and if your site’s content are bookmarked there, then your site will automatically be cached too.

One great search engine optimization technique is by writing really good and informative article related to your niche and then submit those in major article submission websites over the net and make sure that one keyword links back into your site.

These are just simple and easy to do and follow search engine optimization techniques that can help your site reach that number PR also known as page rank. What you need to have is the dedication, determination, patience and time to make your website a success. You shouldn’t get tired of waiting for that right moment when you get to see your site on the top spot. SEO is a huge world and you should know how to go your way around through it.

Learn more about what social media and internet marketing training can do for your business. Review Crushers specializes in social media marketing in Virginia and provides a variety of marketing services worldwide. Contact me today for a free consultation!
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