10 Essential Marketing Tips For A New Era

No entrepreneur needs to be told about the importance of marketing. But perhaps a few need some reminders of the priorities they should try to maintain with their marketing efforts. Here are 10 essential marketing tips completely usable in this new day and age.

  • Concentrate upon the message rather than the technology. Good looking websites with all the bells and whistles are no use if they do not clearly communicate to the consumer. The focus should always be on the message, not the vehicle that delivers the message.
  • Rely upon marketing specialists rather than those that are able to use the technology available. There are too many operators that can create fancy effects and that can manipulate sophisticated software but who know next to nothing about marketing.
  • Consumers are fickle and it is best to use a variety of media to reach them. The more platforms that are used to reach potential consumers, the better, but at the same time the message should be the same.
  • Never underestimate the power of the Internet to influence consumer behavior. Success on this vast platform depends to a large degree on an efficient search engine optimization strategy and it may be well worth it to hire the services of the top people in this field.

  • It simply does not make sense to try and save money by cutting the marketing budget. In fact, this budget should be the first to be increased in tough times. Difficult economic circumstances demand bravery and increased marketing is the first line of attack.
  • It is vital to keep a pulse on consumer trends and to set the bandwagon in motion rather than trying to jump on it at a later stage. Truly successful entrepreneurs act on new trends before they actually become trends, and this is only possible through continuous consumer analysis.
  • Customer service excellence remains the best marketing method. Satisfied consumers will become loyal clients of long-standing and they will be more valuable than any amount of advertising.
  • It is important to monitor customer feedback and to keep lines of communication open. Consumers are more sophisticated and they will not stand for lies and vague promises. Businesses that admit mistakes and that act upon them will gain long-term loyalty.
  • It is often sensible to allow marketing personnel to have some say in matters such as pricing, packaging, advertising methods and distribution channels. They often know more about the needs and wants of the consumers and they can provide extremely valuable input in all spheres of the business.
  • Quality remains king. Marketing can only be successful if the product or service on offer truly delivers on the promises made. A strong focus on quality always ensures eventual success.

These 10 essential marketing tips are not necessarily revolutionary, but it is often helpful to return to the basics and to make sure that all the fundamental aspects of a marketing campaign have been implemented.

Researching Keyword Phrases: 10 Resources and How to Use Them

Keyword phrases are a well-known necessity for proper website or blog SEO & needed by your target market to “find your website”. Keyword phrases can be summed up as nothing more than a very specific term searched by a person via the internet. This phrase normally will be in the form of one word to multiple word phrases that are joined together for targeted traffic.

Very often webmasters find it difficult to identify popular keyword phrases that belong to their website niche. Here, it is essential to have a good level of understanding of the various related keyword phrases that are successful at delivering the desired traffic for a website. This is why researching specific keyword phrases is a very important task.

Take a look at some popular procedures and resources for your initial keyword phrases research:

1. Brainstorming

This will always be your first step initially upon starting with your keyword phrase research. It is essential to use your brain to identify the relevant keywords that are a perfect match for your website.

2. Keyword Research Tools – Paid

There are few paid tools that are available for this research, which would be a perfect choice, but can be a little of a financial burden (when starting out). Some of them include: Keyword Discovery, Wordtracker, Keywords Analyzer, Wordze and many more.

3. Keyword Research Tool – Free

There are a few free tools available for effective keyword research and many webmasters can effectively use these resources for their websites successfully. Some of them include: Google external keyword tool, seo books keyword tool- (need to register to get a free account), google insights, ppc web spy, wordstream or senuke–free trial

4. Pay Per Click

This method is a perfect choice to identify the well performing keywords through the effective click-through rate. It has a small but affordable cost involved– but a very effective method to test the new keywords for any webmaster.

5. Reference

Ask your friends and family if they could help make some suggestions and make use of their guidance this could  be a great source of non standard but effective keyword phrases for your site.


6. Search Term Suggestion Tool

Related keywords result into an efficient help for increasing website traffic. It is essential to find your related keyword phrases along with the main keyword phrase. This can be easily be accomplished through some of the tools such as Semantic Latent Indexing, Thesaurus Tool, Lexical tool and many more.

7. Through Search Results

You may also check with the latest search results as some of the search engines will offer related search command list in their current search results. For example, use “Clusty” with a search command and its “clusters” will be returned back with a side bar that contains a list of related search commands. You can see similar results with “Technorati” too.

8. Statistic Report of Visitors

Webserver’s log file with visitors’ statistics is another great source to unravel new keywords for a website.

9. Dialects and Regional Keywords

Keywords will experience significant variations from one country to other. The best example is “Search Engine Optimization” and “Search Engine Optimisation”, which is used differently with North America and UK. Identify these dialects properly through the geographical filters and concentrate on keywords that are coming in with a good amount of traffic.

10. Spying on Your Competitors

Today, every website will experience competition from other similar sites. It is essential for the webmaster to track their competitors ranking and the keyword phrase that are helping them retrieve their traffic.

What Is Social Media Optimization?

Search engine optimization is considered to be a great art for websites or blog performance over the internet and practiced well by many people all over the world. Today, lets take a look at its controversial sister SMO or Social Media Optimization. SMO is all about the creation of increased visibility for a website in the social media world through a custom search engine like Technorati.
Listed below are five important steps that should be considered for effective optimization of your social media efforts:

1.    Link-ability

This is the first and foremost part of the social media optimization for a website. Most websites will be with static content or data and it will hardly experience any changes or alteration. Here, it is essential to depend on link-ability through increasing it to a maximum extent. Blog updating is perfect choice for this aspect, which will result into regular content coming from your website. This constantly updated content will result into a good link ability platform for your website which is a  perfect SMO practice. This can be explained in other terms as aggregating the content that is already existing somewhere through converting into a helpful format.

2.    Bookmarking & Tagging

Tagging and bookmarking is essential aspect for the entire SMO practice. Here, tagging task should be accomplished through adding quick buttons such as “add to del.iciou.us” and some more. It is essential to tag the webpages over the popular social bookmarking sites. This is an ideal way to gain attention from the social media successfully for your website.

3.    Inbound Links (Rewarding)

Inbound links have always been a successful approach for effective SEO. In social media, it is essential to reward these inbound links using permalinks through recreating similarly, and provide list of the recent blogs that are linked to you as a reward of visibility.


4.    Content Travel

It is essential that your content gain more mileage through reaching other relevant sites through content travel. Your content that is in the form of videos, pdf, audios and some other formats should be submitted to other similar sites to attract visitors and to drive links successfully to the original site.

5.    Mashup – Encourage

We are in the world of co-creation, which should allow others to use your content effectively. Take YouTube videos as an example. They will offer cut paste code for their videos, which has resulted into great help for their enormous growth. Syndicating content through RSS is also similar such variety in this aspect.

What Are Inbound and Outbound Links?

A blog or websites success and popularity is largely dependent on its outbound and inbound links. The necessary search engine optimization elements are easy to accomplish through the correct or current techniques. Primarily, your inbound link will ultimately play the most vital role in the SEO aspect for a site. The more inward links the better search engine rankings for a blog or site. Here, it is essential to remember that good search engine rank is always a good probability for higher traffic.

Inbound Links:

These links are directly headed towards your webpage, site or blog through proper pointing internally. Search engine spiders and crawlers are easy to attract through these links & to obtain top ranks too. Here, it is vital that the inbound links should be always well related to the site or blog category apart from being a good PR.

For example, your site is about E-Books then it would be essential that these inbound links also should belong to the E-Book category in order to be genuine with the search engine and to obtain proper ranks. People very often miss this simple secret and tend to practice these link s from UN-categorized places too… Definitely the wrong approach and will not result into a good inbound linking platform for the website. Make a proper plan and achieve this part effectively. Also, remember that the quality here is more important than quantity.

Outbound Links:

These are external pointing links from your blog or site. These outbound links can often result into trouble, when not exercised with proper care. The outbound link that are generated from your site towards a not worthy site sometimes will result into ignorance for your site or blog from the search engine. It will affect your site rankings in a negative way.

Outbound links pointing towards a “bad site” also known as a “bad neighborhood” can spell big trouble for your hard work with your plan. So needless to say…You should learn more about this before planting any of these links from your site or blog.

Make it a point to make an outbound link to a site or blog that is already in good standing and related ” topic wise” within the search engines. This kind of approach will improve the value to your site and keeps your acquired rankings intact.

How SEO Can Influence Investors

Online business is a kind of format which makes doing business more comfortable for many all over the world. This business model is completely different from our traditional structures and offers a greater scope to excel well.

SEO or Search Engine Optimization is the backbone for the success of any type of online business. Some of the major internet based businesses are successfully incorporating the unit within their organizations for this purpose. This is a clear indication of the importance of SEO for an online business.

Nowadays, most of the internet based businesses are outsourcing their SEO tasks in order to make their investment worthwhile. Price comparison is the common practice for these online companies while engaging outside firms for this purpose. This comparison is to find out the benefits and returns for the investment made over the optimization efforts.

The platform is a perfect marketing tool for any online businesses to obtain optimal visibility via the search engines. This is the best way to create a recognized presence for a business website and accomplishment of this task is a beaten path for a seasoned expert or company.


One’s internet business can obtain greater mileage through the right approach. Some of the top-ranking businesses will always be a great interest for many companies to invest their money. Many of these guys are looking for other popular firms that can bring reasonable profits for their money spent. Search engine rankings are the first choice for these investors to locate prospects for their investment. One’s online business with the right techniques is a great option to attract their prospective customers and investors at once. It is a perfect single shot for two birds and both parties will benefit in numerous ways successfully.

Accomplishing success through these efforts may last longer and investors will be drawn quite easily towards the business for ample investments. This kind of success will enable improved success for their company in many ways and makes the investment  financially sound too.

SEO is an essential task for every online based company to attract investors and to obtain reasonable success with the customer base. It has proven to be a path for continued success and your business can’t afford to miss this factor at any cost. Finally, search engine optimization is the best way to gain upper hand over competitors and to gain attention for the prospective investors.

Discovering Your Long Tail Search Terms

By discovering your long tail search terms one may use various online keyword tools for search engine traffic. These specific phrases are able to turn over higher returns as opposed to ordinary keywords and phrases. The value of the long tail is undeniable as it remains less competitive and therefore one needs to discover ways to finding and capitalizing on these terms.

More personalization equals target traffic

The keywords used in this case are longer and more specific than more commonly found head terms. Results that are generated via these online searches are far more targeted and less costly to bid for. The trick is to find ways to develop reliable sources of phrases that are relevant to the business niche and website.

The best resource for starting the generation of keywords is to use major Search Engine Optimization word research tools. Popular tools are free and provide unlimited use. One may begin by entering the long tail search term into the available software which allows one to see exactly how popular the particular group of words are.

Find the lists that generate high amounts of traffic but are less competitive to obtain. On average it is best to choose phrases containing 3 or more words for increased popularity and easy identification. You will want to target those items that generate the most searches per month.

Another tip is to use personal business data in order to generate the particular terms. The information from the website could generate the greatest source of phrases providing a significant advantage over using popular internet engine options. This is because it is a renewable source, significantly competitive, personalized and highly relevant to key aspects of a specific business.

Once you have obtained a list of a fair amount of high traffic generating words, research the levels of its competitiveness in the online market. You want to accept keywords with high search engine rankings but with low competition as the higher the competition of the phrase, the lower its ranking. This way one ensures that quality keywords are utilized.

The result of using such unique groups of words is higher volumes as its search can go on indefinitely. This strategy offers a multitude of benefits including cost effectiveness due to the improved click rate and lower competition. Efforts are drastically enhanced as one is continually looking for ways to create new words and optimize results.

The Competitive Edge

The execution of this task may seem daunting as one may have to manage thousands of specific words. There are a number of software options which allows one to easily begin and understand the process involved. Once the database has been increased there are endless opportunities to expand on optimization.

Remember the more relevant and specific your phrase, the more likely your advert is to come up in the major engines. Discovering your long tail search terms may be a lengthy process however the return on investment is worth the extra effort to provide businesses with a competitive edge. There are a number of free software tools widely available to aid in increasing the popularity of your website.

Best 10 Free Search Engine Optimization Tools

Search engine optimization is an important strategy for any web site business.Search engine optimization tools can easily be found along with tutorials on how to use them on the web/YouTube. Free tools can also translate into free traffic to your site so you won’t have to pay-per-click anymore.

SEO : On Site & Off Site

SEO can be broken down into two major parts, on site and off site optimization. On site is all the things related to and what you do with your web site. This includes keywords, content, tags, and link building.

Off site is all the other factors not on your web site such as off site links pointing back to your sight. It is harder to control off site issues because of their nature.

10 Free SEO Tools:

  1. Google Adwords Keyword Tool
  2. Google Analytics
  3. Google Insights for Search
  4. Yahoo Site Explorer
  5. MultiRank Checker by iWebtool.com
  6. Check Page Rank.net
  7. Website Grader
  8. Virante Content Duplication Tool
  9. BuiltWith.com
  10. Back Link Watch

LSI: Latent Semantic Indexing

A relatively new technique using keywords has evolved called LSI or latent semantic indexing by Google. It is a way the search engine uses like words and phrases to determine what your web site is about. So be sure to have like phrases sprinkled throughout your content. Writing naturally is the best way to get the desired percentage of keywords.

A good understanding of both on site and off site is important to getting the rankings desired. Keywords are vital and Word Tracker is a good tool to use for keyword research. It is important to use the right key words and phrases that will have a positive impact on your rankings and thus get more traffic.


Finding the Best Strategies for SEO

You tube and many other sites on the web are offering tools and tutorials to help small Internet businesses that can’t afford expensive SEO on their own. Find one that is recent and up to date. This way you can be sure you are getting the latest and best strategies for SEO.

Using social media to your advantage is a new and powerful tool for building back links and getting traffic. Users socialize and share links they find appealing. Visit different social sites and sign up for an account with them. Then you can begin adding likes and sharing with others. You will get back links from this method.

Remember to use headings and tags and keywords. Link with proper anchor text and keep keywords sprinkled naturally throughout your content. Utilize social networking sites. Also submit your site to different directories. Keeping your web site ever-present on the net is a never-ending process. With your 10 free search engine optimization tools you can get a good start on the road to a successful web business.

Free SEO Tools That You Should Make the Most Of

Conducting search engine optimization without assistance can be quite tiring; and to help you out with the process, several search engine optimization tools have been launched. You can bring down the amount of work and effort you currently put into carrying out your search engine optimization campaign, with these SEO tools. In addition to the paid tools that are available in the market, several free seo tools are also available. Here is a list of the most sought out free seo tools for your business:

Google Adwords Keyword Tool

Choosing the right keywords is the first step to ensuring a successful search engine optimization campaign, and you will need the right tool to help you with it. Even though Google Adwords Keyword Tool was initially created with the aim of helping out advertisers, several SEO campaigners have been using this tool to research their keywords. Google Adwords Keyword Tool allows you to pick the appropriate keyword or key phrase, it gives a list of keywords relevant to your search, displays the keywords against which you will be competing and also shows the approximate traffic for matching keywords and more. Google Adwords Keyword Tool has a pleasant interface and is easy to use, thereby making it quite popular.

SEO Book – Rank Checker

Rank checking will help you understand the effectiveness of your search engine optimization campaign. SEO Book’s Rank Checker calculates the variations in your website’s position. The speed and precision with which it accomplishes rank checking has made it the extremely popular among search engine optimization campaigners. With a Firefox plugin, you will be able to check your website’s ranking in Google, Bing and Yahoo! and you will receive your results instantaneously. SEO Book’s Rank Checker is one of the free seo tools for your business and it allows you to export the details you collect.


Backlinks Watch

One of the primary aspects of any search engine optimization campaign is to create an extensive backlink portfolio and by creating this, you will be able to draw as much traffic as possible to your website. Keep a track of the links to your website and that of others is as important as creating backlinks is to. Backlinks Watch allows you to track others’ links and your link to others. Additionally, this free online search engine optimization tool provides you with information for analyzing backlinks.

With plenty of free seo tools for your business, you should select what is best suited for your business requirement. Search engine optimization tools can each in their own way be beneficial for your business. But you should make sure that you don’t overdo this activity. Choose only a handful of tools that will give you the best return on your effort and then make sure that you extract the maximum out of them.

Link Building Strategies You Really Need to Know

Building inbound links for your website or blog can be a make or break activity. Those who are new to SEO should realize that getting inbound links just anywhere around the web would not always count to some link juice or PR to a site. Getting some good link juice requires quality over the quantity of inbound links. As you build some links for your website, you should always consider yourself doing some QA (quality assurance) works for the links you choose to build around the web.

When we discuss about quality of inbound links, we talk about:

  • Links that are placed in highly relevant and related websites. This means that the website being linked to should have enough quantitative relevance to a keyword or phrase that you use. To evaluate a website, there are tools that we will be discussing later which you can use to improve your link building efforts.
  • Links that do not contain a rel=”nofollow” as this will not pass on link juice to your website but only helps with driving traffic.
  • Links do not have varied anchor texts. Anchor texts are those words or phrases used together with the keyword and the link. Once Google bots finds repeated and duplicated anchor texts, they will eventually devalue the amount of link juice being given even if the link is not a nofollow.
  • Links that are placed in banned and devalued websites. Some websites have built backlinks from thousands of other websites, and that monitoring which ones have been banned and devalued can be a pain in the neck. If your link is placed in one of these websites, of course, there will be some changes to whatever link juice they are allowing to go to your website. Also, there is a fat chance that Google bots will look at your link because it is on the website that has already been banned or devalued. Later, we will discuss some website software we can use to be able to speed up this process.
  • Links not under promotional badges. It is a violation under Google’s Terms and Conditions to buy or sell links and that allowing webmasters to place your link under these promotional badges might cause the devaluing of your website.
  • Links that are not placed inside iframes. Elements placed inside iframes will have a difficult time to be seen by Google bots.

So how do we build links?

Link building is not an easy task to do. It requires time, patience, and good evaluation skills in order to build a good set of backlinks. Link building is a continuous effort. Also, there is nothing compared to the effectiveness of writing a good copy as you create a website and receiving natural inbound links. Funny as it is, there are a lot of SEO software available today, promising everyone that they can do some miracle like building 1000 inbound links in one day. Although it is possible, but how can any serious internet marketer not consider quality? As being discussed earlier, quantity is nothing without looking at the quality.

Listed are the avenues where one can build inbound links for a website:

  • Directories – There are general directories and niche directories, so always prefer to look for directories related to your niche. Also take note of those directories that give away dofollow links for your site.
  • Social Media – No matter how you loathe working with social media platforms, you have no choice but to love it because it draws in a lot of people, plus, it drives not only traffic but also inbound links going to your website.
  • Blog Commenting – This means participating in the bloggers’ community and actively contributing in comments and in return, get a good link juice flowing by getting your URL approved.
  • Forum Posting – This is almost as the same with blog commenting, however, you participate in a forum or a community wherein they share their thoughts and allow you to share yours. You can create a good signature and link it to your website or look for topics that you can relate with and comment adding a URL going to your site.
  • Submitting Articles to Article Submission Directories – By contributing useful articles, e-magazines will grant you a link or two going to your website.
  • Reciprocal Linking – This is using the power of email by asking related websites to link to yours as you link to theirs. The downside is that, you might stumble with some link farms and crumble.
  • Writing a Guest Post – Share a killer write up to a webmaster or a blogger and get some good linking value in return. It builds popularity as well as good relationships with fellow bloggers.

As promised, here are the tools you can use in your link building activity

Here are some useful tools you can use to evaluate websites:

  • Website Grader tool
  • SEOQuake
  • SEOMoz Opensiteexplorer

Here are some useful tools you can use to perform link Quality Assurance:

  • MarketSamurai
  • LinkAssistant
  • Google Webmaster

Once you create your own website, do not forget to develop one for your target audience and not just for search engines. As mentioned previously, there’s nothing compared to getting links the most natural way possible.

Content or Links? Which is More Important for Your Blog?

First of all, content is the most important factor in any blog, more so than design, links, SEO, etc. Content is why they will read your blog, purchase your product, or improve their impression of a brand. It does not matter if you sell immortality for a penny and have billion visitors every single day, if you don’t tell your audience why they are there, make it interesting and useful it will do you absolutely no good.

Despite some pop (not popular, pop as in one hit wonder here today gone tomorrow) marketing theories that traffic is everything, it is not. Your ads on your page only pay when someone clicks, if you’re selling something they will only buy if you convey the benefits. How many people come does not matter a bit if they immediately leave; worse, if they get there and hate what you have (which they will if the content is useless) you are hurting yourself, your brand image, future sales and future potential visitors. Also, search engines are getting smarter every day and blatant attempts to garner visits without content will result in being blacklisted, which means you won’t be found on any searches no matter how many links you have or how good your SEO is.

Duplicate Content vs. Unique Content

Spinning articles and content is something of a craze right now, and some bloggers don’t even bother with that, simply copying and pasting another persons content on their own site. Using duplicate content is a horrible idea, though it may seem convenient. It is actually illegal and is considered stealing intellectual property, and while the cops will likely not show up at your door, you do leave yourself open to lawsuits and search engines will blacklist you if it is discovered you are copying other’s work.

Spinning articles are also a bad idea in most instances. While it is used often, especially when massive amounts of content are needed, at the end of the day you are trying to attract people, not impress search engines. Spinning articles can lead to short-term gains in visitors, but never long-term gains, and again, it can hurt your reputation if the wording is funny and syntax is all messed up – which it will be with spun articles.

Keeping your content as fresh and original as possible, and updating it often is essential for any successful blog. You won’t find a successful blog anywhere online that does it any other way. So avoid the cheap shortcuts and put in the work. Or hire someone else to, but make sure they are making an honest effort of it.


Backlinks

We’ve mentioned I think, quite clearly, content is the primary concern on any blog. Backlinks have their part to play though, and are actually a very important piece of the puzzle.

Backlinks are any link from another site that leads to yours. When this whole internet thing was on training wheels it was a primary means of navigation, however today actual navigation relies more heavily on key terms, due to search engines. Backlinks still play an important role in search ability however. Backlinks are one piece of the incredibly complex logarithms search engines use to determine where on a page your site will show up when specific search terms are entered.

So the usefulness of backlinks are two-fold, first having a link from a related site that has a decent number of visitors will inevitably lead to more visits by these individuals, more important though, backlinks in the right places increases your site’s general search ability. Be sure your backlinks are posted only on legitimate sites, and in places that are related to your topic, i.e. don’t have an article about puppies linked to your site if you sell light bulbs, search engines will catch on and penalize your search ability.