Over the last few weeks, thousands of website owners around the world have experienced rankings drops due to Google’s new Penguin update. However, just because your website has taken a hit doesn’t mean that it can’t get back up! Today, we’re going to show you how to easily recover your website’s rankings – no matter how far you fell.

High-quality link-building

This seems like an obvious tip – and it is – but it’s one that has a renewed importance post-Penguin update. Google is coming down harshly on websites with a suspicious number of links from low-quality websites, and if your website is flooded with these types of back links, then this could be the reason why you were penalized.

Reversing this process isn’t easy. You can’t just remove the spammy links that are pointing to your website. Instead, try to overwhelm them with a smaller number of high-quality links. Look on Fiverr and internet marketing forums for genuine link trading offers on websites with high Page Rank. This may cost a little bit of money, but when your rankings are at stake, you can’t afford to leave your website down in the dumps.

301 redirects

If your website has taken a nosedive in the search engine rankings, then one of the easiest ways to fix your problem is to simply setup a 301 redirect on all the pages that were affected. Then, point them towards some of your higher-quality pages. This is particularly useful for sites that have a large number of similar pages. Instead of forcing users to navigate through several pages with similar content, use 301 redirects to send them to a single, high-quality page. Google will reward you for your efforts.

Sometimes, you might want to 301 redirect your entire website. Surprisingly, Google has even recommended that some users set up a new website if they aren’t seeing any changes in the rankings. This shows just how difficult it is to remove some of Google’s penalties. For many website owners, it’s going to be easier to set up a 301 redirect and point it towards a new web property. Starting fresh isn’t fun, but it may be a faster way to crawl out of the hole than to fight against Google’s penalties.

Fresh, high-quality content

Google wants to reward websites that offer good, valuable information to their readers. Instead of regurgitating the same old stuff from other websites, try hiring a writer to regularly produce good, high-quality content for you. This is an easy way to increase the legitimacy of your site in the eyes of Google, and it’s a great way to overcome any penalties you may have been experiencing.

White hat social media promotion

Once you’ve got a few new articles up on your site, it’s time to promote those articles with some social media link-building. Sign up for Reddit and Twitter accounts under your website’s name, and start using any other social bookmarking websites that you like. Then, submit your article and tell all your friends about it. Good, clean link-building like this can go a long ways towards recovering your rankings.

If possible, start interacting with potential customers in your niche on Twitter. Participate in trending topics and tweet frequently about industry news. Hopefully, this will help you build up a dedicated list of followers who will happily read through the next article you post.

Conclusion

Every Google algorithm update can be scary for those who use the internet as their sole source of income. If a few of your websites have been hit by Penguin, then it’s important that you read and understand this list of tips. If you can build enough high-quality links and fill your website up with good content, you shouldn’t have any problem recovering the rankings you’ve lost from Penguin.

This post was written by Andrew from Registry Cleaner Pro