Search engine optimization is the most important thing for any internet business and to stand any chance of success you need to have any content found on the first page of the major search engines. Not only will this build more business but it will build credibility and reputation.
There are many things that the search engines look for to rank your website and other content. They will look at the quality of information on the site and the relevance to what the searcher is searching for. The search engines will also look for how popular a site is and one of the main ways they see this is the amount of links that point back to your site from other relevant content on the internet, these are known as back links.
Back links are probably the single most important thing to getting your web site ranked. There are ways in which you can create back links which consist of article writing, forum posts, blogging and video posts to name a few to help you with your online reputation. The trick is to create multiple amounts of relevant content to post on the internet that links back to the main website.
Articles are one of the most popular methods and although it can be time consuming it will be the most beneficial. If you have website selling sports equipment you would be writing articles on all sorts of sports topics. At the bottom of the article you would write a little bit of promotional script maybe about the products you sell with a link to the website.
Creating multiple back links is the way to get a website ranked higher and as you progress with more and more content you will see a website slowly moving up the ranks. Video is the same, when you make a video the search engines will search for any relevant keywords in the script and the link for a website is usually done in the form of a web address at the start of the description.
Forums work the same way as articles, each time you leave a post in a forum you will have a signature that might be a small promotional message this signature will be the link to the website.
Remember to follow the forum rules to stop being black listed. SEO is an ongoing process and should be treated as such; you need to keep the work going constantly for the search engines to keep marking the site as relevant.