It seems there has been a lot of discussion about why it is good for you to guest post on other people’s blogs, but not much on why it is good to accept guest posts for your own site. The reasons for guest blogging yourself being a good idea are pretty clear – you are getting your own blog’s name out, reaching a greater audience, building links to your blog coming from other, equally or more respected blogs.
But encouraging others to submit guest blogs to your site is just as beneficial, if not more so. Here are six great reasons for you to start accepting guest blogs if you haven’t already.
Gets you Free Quality Content
This is the most obvious one. Of course, it goes without saying that you should be fairly strict about accepting guest blog posts. You should only post things that meet your own criteria for blog posts when you are writing yourself. You will probably end up rejecting a lot of requests, but undoubtedly, you will be getting a lot of good suggestions and blog posts coming in as well. We all know that having a constant influx of content is important. The fact that it is coming in free of charge makes it even better. Of course, you must allow the guest bloggers to have links to their blogs in the bio sections following the posts, but there are tons of great bloggers out there who will provide you with excellent content free of charge. This allows you to spend that money on other aspects of promotion, and we all know that there are always dozens of other expenses waiting around the corner. Accepting guest blogs allows you to keep quality content flowing into your blog without having to pay freelance writers and collaborators for it.
Leads to More Traffic and Revenue
The end goal of every blog post is for it to attract readers and more traffic to your site. Guest blog posts do an excellent job of that. The best thing about guest blog posts is that you are getting free help promoting the posts, because the person who wrote the article will also be promoting it. They will share the article on all the relevant social networks and spread the word about the post. And of course, in this process, your site will get more mentions and links towards it. The more links you get to your site, the more people click on them, the more visitors you have and of course – the more revenue you will see. We all know that getting people to come to your blog and stay there is what making money through blogging is all about. Guest posts help you with this aspect as well.
Ups Your Blog’s Status
When you have people submitting guest blog posts to you, that means something. It means that they respect your blog, and they believe that it is beneficial for them to appear on it. This gives readers a different idea of your blog. It makes them believe that it is an important blog, because people would not be submitting so many guest posts if it wasn’t. It not only ups the status of your blog in the eyes of other bloggers, but the readers as well. The readers who have been following you will see that there are more and more “experts” posting their ideas on your blog. Blogs can sometimes look like a place for one, self-serving know-it-all to go and spout out ideas relentlessly, but when you have a lot of different people sharing their ideas and tips, the credibility of your blog as a real source of know-how and quality information increases drastically.
Provides your Blog with Variety
Even though you have gained readers because they enjoy your writing style and the type of topics you choose to write about, a little variety can never hurt. There is also a possibility that there are people out there who like your topics but do not enjoy your writing style. Adding guest posters to your roster can not only spice it up nicely for your devoted following, but also introduce new fans to your site who enjoy the subject matter but are not very keen on your writings. Having guest posts gives people who don’t usually read your blog a reason to possibly do so. And the promise of new guest posts coming in regularly makes them check back more frequently.
Guarantees Steady and Frequent Updates
Let’s face it; we all have days or weeks without inspiration. Sometimes you either do not feel like writing or you can’t think of anything to write about – it happens to the best of us. Accepting guest posts enables you to keep the content flowing on your blog even when you are in the midst of an extreme bout with writer’s blog. Everyone needs to take a vacation from blogging every once in a while as well, in order to avoid fatigue. Keep a folder of guest blogs for this purpose and prep them before you go on vacation so that you can post them sporadically on your blog while you relax. Keeping your blog updated with new content while taking a break and spending some time in the sun is a win-win situation.
Allows you to Focus on Other Blog Aspects
There are always problems that will erupt out of nowhere and there are always other things that you need to be doing for your blog. Take some time off to focus on SEO activities or explore different options for promoting your blog and increasing revenue, but keep the content steady. Having some guest blogs in your pocket is also a good idea if you want to focus on overhauling the appearance of your blog without disappearing off your readers’ radars.
As long as you are wisely choosing what guest posts you allow on your blog and you show as much care to detail and quality in picking and choosing what blog posts to publish as you do when writing your own content, allowing guest posts can only bring positive changes to your blog.