The success of any blog depends on the traffic that comes and stays on your blog for a good period of time. The visitors visit the various pages of your blog or possibly read the entire post just posted. But if the user comes by and leaves your blog immediately… then your blog reputation could be in danger. All this is measured by the bounce rate which can tell you the value of your blog. So creating a blog is not enough to get online business but properly maintaining the blog should be your purpose. Bounce rates should be kept as low as possible.
In Google’s terms, “Bounce rate defines the number of visitors of single page visit or visits and how soon they left that landing page”. Bounce rate shows the quality of visitors visiting your page.
So a lower bounce rate is obviously better — which means that more and more visitors visit other pages on the same blog instead of leaving the blog from the same page. Similarly, high bounce rates show the low value of your blog. Generally, normal websites have a bounce rate between 20% – 40%.
Below are the 7 factors that affect the bounce rate of your blog:
1.) Relevant Keyword Selection
The most important and basic work of any blog’s promotion is the selection of keywords. Be attentive while choosing the keywords for your blog. They should be relevant to the niche of your blog. Choose keywords having high search volume but low competition. With the right selection of keywords, actually you are targeting to the right kind of audiences for your blog. The right traffic will definitely stay awhile on your blog and this ultimately results in a the low bounce rate.
2.) Page Load Time
This factor needs a great deal of attention. Check your site or blog loading time frequently on the web to see whether it takes more time to open than required or is running well. Figure out this point properly because you will reduce your visitors if your blog takes too much time to load. As you all know that no one likes to wait for any site to open, instead of waiting the visitor will more likely open another site and leave. But an early opened site will gain lot f visitors. So improving page load time will definitely help to reduce the bounce rate.
3.) Clear Navigation
Clear navigational structure will help the visitor to move to other pages on the same blog. Also, it develops the visitor’s interest to view some more pages or other posts on the same blog which also helps in reducing bounce rate.
4.) High Quality Content
Be choosy while accepting the content for your blog. It should be fresh, unique, informative and useful for the visitors. It should not be copy/paste as readers are very intelligent now. If they know that the post is copied it will wash out your readers from your blog. Always try to write quality content for your blog. Quality impresses visitors and helps keep them on your blog for the long run, hence reduces bounce rate.
5.) Advertisement and other Distractions
Putting lots of advertisements on your blog (the good and the bad). It takes time for users to close those ads and they may very well stay on the blog for a while. It may also possible that the user will click on that ads which will give you benefit also. But sometimes it becomes an enormous annoyance factor. So remove automatic pop-up windows, scrolling text, modal boxes, floating ads and spinning logos where possible. It is all about the content ads which can stick your visitors to your blog positively.
6.) Comments and Feedback Forms
Stay in touch with your visitors through the comments and feedback forms. Always reply to your visitors comments, is a good idea for self-improvement and repeat traffic. Ask your readers to fill the feedback form. These factors will also help to increase your blog traffic, and reduces bounce rate.
7.) Proper Internal Linking
Properly link your internal blog pages inside the post’s content wherever possible. This will thoroughly spread your posts URLs everywhere on the blog and make your audience feel at ease moving on to other interesting posts. This also will ultimately stick readers to your blog content and reduce bounce rate.
Roberta Smith is an Entrepreneur who designs and develops solutions for a business. She also writes as a freelancer for a number of online communities and is writing this post for http://www.airportmarinaford.com