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7 Factors that Affect your Bounce Rate

8:57 am by 5 Comments

The success of any blog depends on the traffic that comes and stays on your blog for a good period of time. The visitors visit the various pages of your blog or possibly read the entire post just posted. But if the user comes by and leaves your blog immediately… then your blog reputation could be in danger. All this is measured by the bounce rate which can tell you the value of your blog. So creating a blog is not enough to get online business but properly maintaining the blog should be your purpose. Bounce rates should be kept as low as possible.

In Google’s terms, “Bounce rate defines the number of visitors of single page visit or visits and how soon they left that landing page”.  Bounce rate shows the quality of visitors visiting your page.

So a lower bounce rate is obviously better — which means that more and more visitors visit other pages on the same blog instead of leaving the blog from the same page. Similarly, high bounce rates show the low value of your blog. Generally, normal websites have a bounce rate between 20% – 40%.

Below are the 7 factors that affect the bounce rate of your blog:

1.)    Relevant Keyword Selection

The most important and basic work of any blog’s promotion is the selection of keywords. Be attentive while choosing the keywords for your blog. They should be relevant to the niche of your blog. Choose keywords having high search volume but low competition. With the right selection of keywords, actually you are targeting to the right kind of audiences for your blog. The right traffic will definitely stay awhile on your blog and this ultimately results in a the low bounce rate.

2.)    Page Load Time

This factor needs a great deal of attention. Check your site or blog loading time frequently on the web to see whether it takes more time to open than required or is running well. Figure out this point properly because you will reduce your visitors if your blog takes too much time to load. As you all know that no one likes to wait for any site to open, instead of waiting the visitor will more likely open another site and leave. But an early opened site will gain lot f visitors. So improving page load time will definitely help to reduce the bounce rate.

3.)    Clear Navigation

Clear navigational structure will help the visitor to move to other pages on the same blog. Also, it develops the visitor’s interest to view some more pages or other posts on the same blog which also helps in reducing bounce rate.

4.)    High Quality Content

Be choosy while accepting the content for your blog. It should be fresh, unique, informative and useful for the visitors. It should not be copy/paste as readers are very intelligent now. If they know that the post is copied it will wash out your readers from your blog. Always try to write quality content for your blog. Quality impresses visitors and helps keep them on your blog for the long run, hence reduces bounce rate.


5.)    Advertisement and other Distractions

Putting lots of advertisements on your blog (the good and the bad). It takes time for users to close those ads and they may very well stay on the blog for a while. It may also possible that the user will click on that ads which will give you benefit also. But sometimes it becomes an enormous annoyance factor. So remove automatic pop-up windows, scrolling text, modal boxes, floating ads and spinning logos where possible. It is all about the content ads which can stick your visitors to your blog positively.

6.)    Comments and Feedback Forms

Stay in touch with your visitors through the comments and feedback forms. Always reply to your visitors comments, is a good idea for self-improvement and repeat traffic. Ask your readers to fill the feedback form. These factors will also help to increase your blog traffic, and reduces bounce rate.

7.)    Proper Internal Linking

Properly link your internal blog pages inside the post’s content wherever possible. This will thoroughly spread your posts URLs everywhere on the blog and make your audience feel at ease moving on to other interesting posts. This also will ultimately stick readers to your blog content and reduce bounce rate.

Roberta Smith is an Entrepreneur who designs and develops solutions for a business. She also writes as a freelancer for a number of online communities and is writing this post for http://www.airportmarinaford.com

Filed Under: Guest Blogging, seo Tagged With: , , ,

What a Virus Can Teach You about Internet Marketing

9:09 am by Leave a Comment

Everyone wants the content that they produce to somehow hit that illusive hallmark point when it explodes into the world-wide web universe, somehow finding its way into the Tweets, Likes, In boxes, Pluses, and blog back links of everyone remotely connected to their niche. In order to understand the secret of virility, I took it upon myself to conduct an interview with an actual virus. So without further adieu cover your faces, and I bring you the first ever exclusive interview with a real virus…

Me: What is your name?

Virus: I am in the process of metamorphosing, so I currently remain unidentified.

Me: Very well. The purpose of this interview is for the internet marketing/blogging community to learn from you how to be viral. Do you have any advice that you could share from your experience?

Virus: Thanks for asking Susie. The thing to remember about viruses is that there are a lot out there that simply never get to be widespread, and only a few really go epidemic, or what you would marketers would call “going viral.”

Me: I see.

Virus: But there is one thing that all of the truly successful viruses have in common.

Me: Really, what’s that?

Virus: Whether it’s because of a heightened sense of awareness or just dumb luck, all of rock star viruses attack a weak point at exactly the right time. That is exactly what I intend to do too.

Me: Whoa! Well, it looks like we are out of time, I think that I will go wash my hands now.

Here are some thoughts about viral content production in lieu of my death-defying interaction with a real virus.


  1. Be bold and try new things- Viruses that are just like all of the others have very little chance of being the one that stands out and becomes the next big threat, the same is true with your marketing efforts. If something has worked in marketing a thousand times before, it might work for you too, but it won’t go viral.
  2. Anticipate- when it looks like there is a weak spot that no one in your niche is attacking go full speed ahead.
  3. Learn from other viral influences in your niche. Ponder how and when they went viral. Try to imagine how they saw your niche right before they became successful. Apply the same concepts in a way that is fitting for the niche as it looks today.
  4. Consider your audience- In order to impress your audience do you need to create fantastically expensive video footage, or are they looking for “just the facts” in written form. Give the audience exactly what they lack, and they will eat it up.
  5. Be awesome- in order to be a real alpha in your niche you will, at some point, need to mostly ignore numbers 1-4, and free yourself of the shackles of trying to please, in favor of taking the lead and charging forward with the rest of the pack following along.

As always the quality of presentation, whether in written form, video, or other, is a prerequisite to any chance at virility.

Filed Under: Guest Blogging, Internet Marketing Training Tagged With: , , ,

How To Connect With Journalists On The Social Web

12:41 pm by Leave a Comment

The new trends in media have made it easier for journalists to reach a wider audience as the majority of people are hooked on to such media. Evidently consumption of web content is becoming more user friendly and personalized thus enabling many to be citizen journalists as they can post and publicize information using the available social tools.

Today it is so much easier to communicate with media personalities on a personal level as they are also part of the web and one can air his or her views directly to the respective person. Numerous people endeavor to know how to connect with journalists on the social web.

Some Resources

Connecting People of Different Demographic Regions

Now you can communicate with friends that are miles away. This has shown to be a good platform for many to explore in dissemination of information as information is only a click away. The internet has helped the world — be viewed as a global village but networking has personalized this global village such that people know more about people they have never met in person but only converse online.

Managers of News Rather Than the Source

The social web resources can be tapped to improve journalism in the several ways including this type of collaborative reporting. This resource is helping many types of individuals  pull information through uploading of videos, documentaries, writing notes and blogging. The main demerit of such of reporting is that there is no formal editing of the content and requires participatory of the professional journalist as information comes from the public.

Instead of broadcasting journalists they may also listen to the communities conversations as there is a lot to be said . They are able to foster these conversations and provide opportunities for the conversations to be broadcasted to the public.

Coverage of a Journalist

Communities now communicate via social networks, people no longer write many emails but rather tag people in notes . Journalists should find ways to integrate their editorial roles and to posts news via links in the various websites. Powerful journalism happens within these social sites.


Monetization of them not only by creating links that lead traffic to the main media sites. The way forward is the use of business widget space to display feed as experimented by Real Time Ads. This way the user can relate to the advertisement and the business can control what is displayed.

Lastly the mobile experience is definitely advancing with the use cells phones. Through various mobile applications readers of the news can receive and send information on the go, that is, they can report in real-time. This application can also include tasks that enable individuals to update their comments about the news on real-time.

All of these improvements in our daily lives have made it easier for journalist to connect to masses via such media. Student journalists in various schools have integrated these new trends into their education to keep them at par with the developments in this industry.

Do you have any experiences with connecting with journalist in your area??

Filed Under: Guest Blogging, social media marketing Tagged With: , , , ,

Building Your Blogging Empire with Social Media

10:07 am by 9 Comments

Social media and blogging are directly intertwined with each other. Sometimes you may find it is tough to separate one from other.

This in itself is a good reason why many blogging businesses are successfully running for many years. A blogging business is an excellent platform to incorporate your social media efforts. This has proven to be and excellent method to increase readership and followers for many bloggers all over the world.

Some ideas to take into consideration in order to keep your blogging business a long-term venture.

1.    Identify the best bloggers:  PR goals are always a good goal to have for a blogging business to do well with  the search engines. It can be quite unpredictable but a good approach nonetheless. It is essential for a blogging business owner to identify some of the top players in the blogging world  to assess these successes properly.

2.    Ability to Listen: It is essential to have patience for the business in order to succeed as you will learn more as you go. Understanding another blogger’s idea or views about certain content and view content from the perspective of readers.


3.    Understand the Blogger Language: Its all about the understanding the approach of each of the bloggers writing style. It is essential to understand various writing styles as they will all bring something different to the table.

4.    Meet the Demands of  a Blogger: Blogging can be a tough business creating content and interaction on a daily basis can be time consuming. Staying on top of this creates healthy relationship and commitment between the business and community. This kind of approach will create long-term benefits for a blogging business.

5.    Make it a Team: A blogging business can be completely virtual. It is very important for the business to bring  all team players together with simple communication. Creating  proper communication channels among all bloggers involved with this joint venture can create a good atmosphere  that will keep your blogging business a success for a long time.

Filed Under: Internet Marketing Tutorials, social media and internet marketing Tagged With: , , , , ,

Content or Links? Which is More Important for Your Blog?

1:11 pm by 3 Comments

First of all, content is the most important factor in any blog, more so than design, links, SEO, etc. Content is why they will read your blog, purchase your product, or improve their impression of a brand. It does not matter if you sell immortality for a penny and have billion visitors every single day, if you don’t tell your audience why they are there, make it interesting and useful it will do you absolutely no good.

Despite some pop (not popular, pop as in one hit wonder here today gone tomorrow) marketing theories that traffic is everything, it is not. Your ads on your page only pay when someone clicks, if you’re selling something they will only buy if you convey the benefits. How many people come does not matter a bit if they immediately leave; worse, if they get there and hate what you have (which they will if the content is useless) you are hurting yourself, your brand image, future sales and future potential visitors. Also, search engines are getting smarter every day and blatant attempts to garner visits without content will result in being blacklisted, which means you won’t be found on any searches no matter how many links you have or how good your SEO is.

Duplicate Content vs. Unique Content

Spinning articles and content is something of a craze right now, and some bloggers don’t even bother with that, simply copying and pasting another persons content on their own site. Using duplicate content is a horrible idea, though it may seem convenient. It is actually illegal and is considered stealing intellectual property, and while the cops will likely not show up at your door, you do leave yourself open to lawsuits and search engines will blacklist you if it is discovered you are copying other’s work.

Spinning articles are also a bad idea in most instances. While it is used often, especially when massive amounts of content are needed, at the end of the day you are trying to attract people, not impress search engines. Spinning articles can lead to short-term gains in visitors, but never long-term gains, and again, it can hurt your reputation if the wording is funny and syntax is all messed up – which it will be with spun articles.

Keeping your content as fresh and original as possible, and updating it often is essential for any successful blog. You won’t find a successful blog anywhere online that does it any other way. So avoid the cheap shortcuts and put in the work. Or hire someone else to, but make sure they are making an honest effort of it.


Backlinks

We’ve mentioned I think, quite clearly, content is the primary concern on any blog. Backlinks have their part to play though, and are actually a very important piece of the puzzle.

Backlinks are any link from another site that leads to yours. When this whole internet thing was on training wheels it was a primary means of navigation, however today actual navigation relies more heavily on key terms, due to search engines. Backlinks still play an important role in search ability however. Backlinks are one piece of the incredibly complex logarithms search engines use to determine where on a page your site will show up when specific search terms are entered.

So the usefulness of backlinks are two-fold, first having a link from a related site that has a decent number of visitors will inevitably lead to more visits by these individuals, more important though, backlinks in the right places increases your site’s general search ability. Be sure your backlinks are posted only on legitimate sites, and in places that are related to your topic, i.e. don’t have an article about puppies linked to your site if you sell light bulbs, search engines will catch on and penalize your search ability.

Filed Under: internet marketing resources, seo, social media and internet marketing Tagged With: , , , ,

Making Money with Your Blogging Business

1:01 pm by 1 Comment

In past, people used to write blogs as a method of sharing ideas get fun and were a thing for writers only. Nowadays, that is history and people are venturing into blogs to make money. In fact, it has graduated to blogging business. There are several ways that blogging business makes money. They include;

Deepening your existing customer relations. It’s not a must that your blog should start a new business. Your blog can be used to cultivate the relations of your existing business by informing your clients about your products and services. This eventually increases your earning as more clients are bound to be added.

Marketing your services. Blogs can be used to inform your readers of what services you intend to offer by describing them on your blog. This can help in spreading your business moxie and opinions at the same time.


Sell advertising. If your blog happens to be well received in a particular topic, you can sell ads space for any advertisement. This generates some income on any click on your blog. Many bloggers earn in this way.

Sell other people’s products. You can use your blog to market other people products and this can help you earn some money. For instance, this happens if you mention a book in your blog with a link to amazon.com. In case a book is sold they will eventually pay you.

Solicit contributions. You can create a blog that touches strategic issues such as heath, tax reforms and others. After creating good traffic, you can ask your readers for small contributions by a click for financial help. Programs such as PayPal support contributions per click. This may help you earn some money.

Filed Under: Guest Blogging, Internet Marketing Training Tagged With: , ,

Websites That Accept and Publish Guest Blog Posts

1:15 pm by 3 Comments

Are you looking for a site to submit your posts as a guest blogger?

Do you want to start publishing your blogs online?

Would you like to share your ideas with others in the blogosphere?

Then, you are in the right place.

You are about to see the sites that accept and publish blog posts. Here is the list.

1. Reviewcrushers.com- (Of course… we had to list this site first)
This is a rapidly growing site that deals with social media and internet marketing. They give a platform to upcoming bloggers to submit their blogs as long as the blogs are quality and original. You are only required to log into their site as a guest blogger and create your account. You then, can post your quality content with a link to your website, your google adsense code and you get the “all important” link juice from an authority site.

2. Blogs directory
The directory provides the lists of all the sites that accept the guest blogs and hence a very necessary tool for guest bloggers.

3. Aboutfreelancewriting.com
This is a site that allows guest blogs of between 580-600 words but they don’t pay for the blogs.

4. Afilipinadollblogger.blogspot.com
This site accepts guest posts for all travel experience.

5. BloggingPro.com
This is a site that helps beginners to learn about blogging applications, themes, plug-in and more.


6. DailyBlogTips.com
It’s owned by Daniel Scocco and gives brief instructions on how to guest post in the site.

7. EasySlimDown.com
This is a blog about fitness, diet and nutrition.

8. FreelanceWritingGigs.com
This is a site that offer online jobs and allow guest bloggers.

9. GetYourNotes.blogspot.com
This is a science blog and covers the basics and advanced topics in the three sciences (physics, biology and chemistry)

10. GuideToStart.com
This is a site that covers all business related articles. They pay the guest bloggers up to 250 dollars.
Now that you know all the sites that allow guest blogging, are you willing to submit your blog?

Did we forget your site?? Lets us know below:

Filed Under: Guest Blogging, Social Media and Internet Marketing Training Tagged With: , ,

Should You Approve Pingbacks or Trackbacks?

2:53 pm by 11 Comments

Blogging has proven to be a very reliable method of marketing, spreading information and reaching a large number of people. Before expounding this topic, it is vital to understand what these two terminologies mean. The term trackbacks mean a modus operandi in a system that enables a blogger identify who has come across the original posting and any other person that has written about that topic.

Pingbacks mean that these are a type of link backs. This method lets the web author request for notifications when someone links a document to his or her documents or blogs. It also lets the authors see who is linking or viewing their articles. The blogger also receives a message when another blogger views an entry belonging to another blogger.

Nowadays these two components are in use in a swap method. People look at them as a small and simple way to exchange a few words with one another. WordPress does have this feature in it and you now have very easy access to communication. Pings are a brilliant marketing tool and are very versatile in its uses.


Before you approve a pingback, you need to check it first. This is because many of the times these come from a spam blog or in other words a splog. You need to be careful because it gathers different addresses all over the web and then posts topics which many of the times have no relationship to your topic.

You need to understand fully the information before approving it. You need to understand the posts and check their relevance to the topic of discussion. The posts must be very simple and easy to follow and very straightforward. It is important to device a way of knowing what is a splog and what is a genuine comment.

The use of trackbacks is becoming very popular and this is simply of its effectiveness. There is very little splog and you can regulate the posts which are most suitable with your topic. You need to ensure that you give positive feedback. This could also be… very good for whichever marketing strategy you are engaging in.

Filed Under: social media and internet marketing Tagged With: , , , , ,

What is Guest Blogging and Some Feature Benefits?

1:33 pm by 7 Comments
This Guest Post What is Guest Blogging and Some Feature Benefits? was submitted by: Patrick Wangombe. If you would like to Submit a Guest Post please see Submit Guest Post.

Would you like to become a guest blogger? It’s not that  hard to become a member of the guest blogging community!

All you need is… to understand the rules and different types of guest blogging.

Now, what is guest blogging?

Guest blogging simply means the exchange of content from one blogger to another. It involves those people who post their articles to other websites other than their own. These people are known as guest bloggers. Therefore; means that you can have your own site yet at the same time be a guest blogger in another site.

A guest blogger will write some blogs on behalf of the site owner. The content of each blog must therefore be related to the niche of the site where he/she posts the blogs.

While there are many types of bloggers, they can be merged to form two major categories. The two types of guest blogging include;

• Free
• Paid


Free guest bloggers are those people who post blogs without being paid for the blogs. I know you must be amazed since you don’t know the benefit of free blogging. Usually the sites where you post your free blogs contain good traffic. You can therefore be able to drive traffic into your own site by using some links in your post. On the other hand, the site where you post your blogs benefits from your content which can increase traffic in their site.
The paid bloggers are the people who post their articles into other sites for a fee. The two parties usually benefit as highlighted earlier.

Apart from increasing the traffic, guest blogging helps in linking you with other sites. This is very helpful if you require ranking in Google.

Finally, guest blogging increases your subscribers.

Send some ideas…comments about your experiences with guest blogging.

Filed Under: Guest Blogging, Internet Marketing Training Tagged With: , , ,

Why You Might Consider Guest Blogging As A Marketing Tool?

6:22 am by Leave a Comment

Increasingly people are now discovering the benefits associated with guest blogging as a marketing tool. Guest blogging is all about posting content on other people’s blog in order to derive some forms of benefits from this. This can be in the form of a backlink to your site whereby you will receive substantial traffic or even SEO benefits. But this does not stop there and you will learn more on this topic by continuing reading this article.

Reputation Building

Posting on some established sites should allow you to build your reputation as an expert in the field. This will however depend on the quality of your article and also whether the articles are really useful to your audience. Doing this effectively will quickly allow you to establish yourself as an authority in the niche and thus attract more traffic.


Shared Social Media Initiative

In most cases the more established blog will already have a huge social media influence. This can be in the form of a substantial amount of Twitter followers or a big Facebook fan page. Normally each guest post that you will be sending to the host site will be shared on these social media sites and this could allow you to take advantage of this.

SEO purposes

We all know that your Search Engine Ranking revolves around the number of backlinks that you can get pointing towards your sites. And one of the most powerful backlinks that you can get will be from a real website having some real traffic. This is where guest blogging can be quite useful. By posting some really interesting information you will not only be helping your target blog but also helping your site gain a boost in the ranking.

Guest blogging can be really helpful for your website if you know how to make use of it. Whether you have an established site or a newly launched one, guest blogging can be really beneficial in order to get your business off the ground.

Filed Under: Guest Blogging, social media and internet marketing Tagged With: , , , ,
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