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7 Factors that Affect your Bounce Rate

8:57 am by 5 Comments

The success of any blog depends on the traffic that comes and stays on your blog for a good period of time. The visitors visit the various pages of your blog or possibly read the entire post just posted. But if the user comes by and leaves your blog immediately… then your blog reputation could be in danger. All this is measured by the bounce rate which can tell you the value of your blog. So creating a blog is not enough to get online business but properly maintaining the blog should be your purpose. Bounce rates should be kept as low as possible.

In Google’s terms, “Bounce rate defines the number of visitors of single page visit or visits and how soon they left that landing page”.  Bounce rate shows the quality of visitors visiting your page.

So a lower bounce rate is obviously better — which means that more and more visitors visit other pages on the same blog instead of leaving the blog from the same page. Similarly, high bounce rates show the low value of your blog. Generally, normal websites have a bounce rate between 20% – 40%.

Below are the 7 factors that affect the bounce rate of your blog:

1.)    Relevant Keyword Selection

The most important and basic work of any blog’s promotion is the selection of keywords. Be attentive while choosing the keywords for your blog. They should be relevant to the niche of your blog. Choose keywords having high search volume but low competition. With the right selection of keywords, actually you are targeting to the right kind of audiences for your blog. The right traffic will definitely stay awhile on your blog and this ultimately results in a the low bounce rate.

2.)    Page Load Time

This factor needs a great deal of attention. Check your site or blog loading time frequently on the web to see whether it takes more time to open than required or is running well. Figure out this point properly because you will reduce your visitors if your blog takes too much time to load. As you all know that no one likes to wait for any site to open, instead of waiting the visitor will more likely open another site and leave. But an early opened site will gain lot f visitors. So improving page load time will definitely help to reduce the bounce rate.

3.)    Clear Navigation

Clear navigational structure will help the visitor to move to other pages on the same blog. Also, it develops the visitor’s interest to view some more pages or other posts on the same blog which also helps in reducing bounce rate.

4.)    High Quality Content

Be choosy while accepting the content for your blog. It should be fresh, unique, informative and useful for the visitors. It should not be copy/paste as readers are very intelligent now. If they know that the post is copied it will wash out your readers from your blog. Always try to write quality content for your blog. Quality impresses visitors and helps keep them on your blog for the long run, hence reduces bounce rate.


5.)    Advertisement and other Distractions

Putting lots of advertisements on your blog (the good and the bad). It takes time for users to close those ads and they may very well stay on the blog for a while. It may also possible that the user will click on that ads which will give you benefit also. But sometimes it becomes an enormous annoyance factor. So remove automatic pop-up windows, scrolling text, modal boxes, floating ads and spinning logos where possible. It is all about the content ads which can stick your visitors to your blog positively.

6.)    Comments and Feedback Forms

Stay in touch with your visitors through the comments and feedback forms. Always reply to your visitors comments, is a good idea for self-improvement and repeat traffic. Ask your readers to fill the feedback form. These factors will also help to increase your blog traffic, and reduces bounce rate.

7.)    Proper Internal Linking

Properly link your internal blog pages inside the post’s content wherever possible. This will thoroughly spread your posts URLs everywhere on the blog and make your audience feel at ease moving on to other interesting posts. This also will ultimately stick readers to your blog content and reduce bounce rate.

Roberta Smith is an Entrepreneur who designs and develops solutions for a business. She also writes as a freelancer for a number of online communities and is writing this post for http://www.airportmarinaford.com

Filed Under: Guest Blogging, seo Tagged With: , , ,

New Strategies for the Smart Online Marketers’ Campaign

8:50 am by 4 Comments

Last week, I went beneath the surface and brought to light some new strategies of online marketing. Many smart online marketers have already tried and tested it. So, let’s see what those new marketing strategies are and how they can help you realize your goals. Have fun and don’t miss out on leaving your comments at the end.

Online marketing strategies are the things performed by us as online marketers to achieve our specific results. What we do generally is, send e-mails & newsletters to people, share links on social media platforms, perform search engine optimization for specific keywords, write blogs and write articles; there are many more things we do as a part of our online marketing campaign and what we all want is to convert that user’s browsing session into purchase of the product or service.

All the marketing tactics discussed in above paragraph are discussed millions and billions of times on internet. But, here I’m going to discuss something NEW! Something Unique! The things I’m going to discuss are always underneath the surface that affect all your click-through rates, conversion rates and rankings you have. Writing a blog with video and impressive photos, having an indented listing, RSS subscription, e-mail and call-to-actions are all traditional means of marketing and we all know that, right?

So, what new I’m going to talk about? Well, what do you think while clicking on any of the link in search results? Do you ever think that whether the link you’re going to click will match your needs or not? SEO experts and marketers often optimize search engines but they overlook on this aspect of user’s mind. Another question comes in your mind is why you should trust on an unknown brand and who are the people behind it? Here comes the matter of brand awareness; reputation and popularity of your brand is so universal that it matters in every marketing activity we do, be it online or offline.

Imagine that the product or services you’re marketing for meets the needs of users. Does it mean that user will buy your product? There are lots of factors that come in picture here but the most important one is the ‘reliability’. Now, you might be wondering how you can win trust of your targeted audience?

Let’s take an example: I am surfing on internet for automation machine, I opened one website that took too much time in loading. But it matches my budget and all requirements, what you think? Will I trust on this service provider? Of course, I won’t. ‘

Speed’ holds major importance while point is of gaining trust from users. Especially, when you ask someone like ‘Hey, I am visiting this website and that person says, no avoid it; it takes too much time to load’


Affordable pricing is another marketing strategy these days. Say for example a product is from a leading and renowned brand, excellent features, excellent look and everything is great! But, it’s price is too high that being an online marketer whatever I do, I can’t justify with its expensiveness! Most of the businesses don’t provide transparent pricing structure to users; it may possible that many users are passing by your website and want to purchase your product but when they ask to their friends or relatives, they got the answers like “Hey’ don’t buy that product, it’s too expensive!” It may be possible that those people are capable of buying your products, it ‘s just that they don’t know about your cost. Be as transparent as you can.

There are many other new marketing strategies that I’ll discuss in my upcoming post. These strategies don’t often come in highlight but smart marketers use them as their trump card and stay one step ahead on the market.

Filed Under: Guest Blogging, internet marketing strategy, Internet Marketing Training, online marketing, seo Tagged With: , , , , ,

Researching Keyword Phrases: 10 Resources and How to Use Them

11:42 am by 15 Comments

Keyword phrases are a well-known necessity for proper website or blog SEO & needed by your target market to “find your website”. Keyword phrases can be summed up as nothing more than a very specific term searched by a person via the internet. This phrase normally will be in the form of one word to multiple word phrases that are joined together for targeted traffic.

Very often webmasters find it difficult to identify popular keyword phrases that belong to their website niche. Here, it is essential to have a good level of understanding of the various related keyword phrases that are successful at delivering the desired traffic for a website. This is why researching specific keyword phrases is a very important task.

Take a look at some popular procedures and resources for your initial keyword phrases research:

1. Brainstorming

This will always be your first step initially upon starting with your keyword phrase research. It is essential to use your brain to identify the relevant keywords that are a perfect match for your website.

2. Keyword Research Tools – Paid

There are few paid tools that are available for this research, which would be a perfect choice, but can be a little of a financial burden (when starting out). Some of them include: Keyword Discovery, Wordtracker, Keywords Analyzer, Wordze and many more.

3. Keyword Research Tool – Free

There are a few free tools available for effective keyword research and many webmasters can effectively use these resources for their websites successfully. Some of them include: Google external keyword tool, seo books keyword tool- (need to register to get a free account), google insights, ppc web spy, wordstream or senuke–free trial

4. Pay Per Click

This method is a perfect choice to identify the well performing keywords through the effective click-through rate. It has a small but affordable cost involved– but a very effective method to test the new keywords for any webmaster.

5. Reference

Ask your friends and family if they could help make some suggestions and make use of their guidance this could  be a great source of non standard but effective keyword phrases for your site.


6. Search Term Suggestion Tool

Related keywords result into an efficient help for increasing website traffic. It is essential to find your related keyword phrases along with the main keyword phrase. This can be easily be accomplished through some of the tools such as Semantic Latent Indexing, Thesaurus Tool, Lexical tool and many more.

7. Through Search Results

You may also check with the latest search results as some of the search engines will offer related search command list in their current search results. For example, use “Clusty” with a search command and its “clusters” will be returned back with a side bar that contains a list of related search commands. You can see similar results with “Technorati” too.

8. Statistic Report of Visitors

Webserver’s log file with visitors’ statistics is another great source to unravel new keywords for a website.

9. Dialects and Regional Keywords

Keywords will experience significant variations from one country to other. The best example is “Search Engine Optimization” and “Search Engine Optimisation”, which is used differently with North America and UK. Identify these dialects properly through the geographical filters and concentrate on keywords that are coming in with a good amount of traffic.

10. Spying on Your Competitors

Today, every website will experience competition from other similar sites. It is essential for the webmaster to track their competitors ranking and the keyword phrase that are helping them retrieve their traffic.

Filed Under: seo, social media and internet marketing Tagged With: , , , ,

Explaining 301, 302 and HTML Redirect (Meta Refresh)

9:33 am by 9 Comments

Most website and blog owners should have ample knowledge about 301 Redirect, 302 Redirect and Meta Tags/Meta refresh. If  not… have a look at them in detail.

301 Redirect: This is a web function to redirect visitors successfully from the current page to the changed or new page or site. This option can offer a response to the visitor as the original page has moved permanently to a new location. Here, 301 Redirect helps communicate with search engines to transfer important factors such as: page rank or incoming links to the updated site.

Although, there is a chance to for various technical issues using this practice of page redirect without 301 Redirect facilities such as Duplication Filters. 301 Redirect will help the situation to a great extent through avoiding duplication filters and assisting with the link popularity for the site.

302 Redirect: 302 Redirect is primarily used for a temporary redirect. This redirection will divert the traffic from the current page to a new location with a message that the original page has been moved to a new location temporarily. This 302 Redirect is little dangerous as search engine will take some time figuring these links to the site and considers this practice as a park. This method is not advisable for blog or website owners it is to be avoided as much as possible unless you have no other choice. It is also advised not to use this Redirect for outgoing links and often search engine will identify this practice as “website hijacking”.


Meta Tags: There are few HTML tags that were written over the head section of the HTML page to convey special information. This information will not appear as text over the page. Description, title and keywords will come under this category. The Meta tag that holds valuable information and will work with the help of the meta-refresh tag. This Meta Refresh is an HTML tag that can do redirects in a way search engine can identify and react to this redirect to add up popularity to the site successfully. This is completely client side script and tags will fail to affect the search engines, which will result into positive aspect for a site or blog. Handling of these Meta Refresh tags is quite essential from the webmaster side to keep intact the current site search engine ranks. Most of the search engines will consider a fast Meta Refresh tag as same as 302, so not a preferred redirect type for a website or blog.

Having explained in detail some of the redirection options…Which is your preferred method??

Filed Under: seo, social media and internet marketing Tagged With: , , , , , ,

What Are Inbound and Outbound Links?

10:04 am by 14 Comments

A blog or websites success and popularity is largely dependent on its outbound and inbound links. The necessary search engine optimization elements are easy to accomplish through the correct or current techniques. Primarily, your inbound link will ultimately play the most vital role in the SEO aspect for a site. The more inward links the better search engine rankings for a blog or site. Here, it is essential to remember that good search engine rank is always a good probability for higher traffic.

Inbound Links:

These links are directly headed towards your webpage, site or blog through proper pointing internally. Search engine spiders and crawlers are easy to attract through these links & to obtain top ranks too. Here, it is vital that the inbound links should be always well related to the site or blog category apart from being a good PR.

For example, your site is about E-Books then it would be essential that these inbound links also should belong to the E-Book category in order to be genuine with the search engine and to obtain proper ranks. People very often miss this simple secret and tend to practice these link s from UN-categorized places too… Definitely the wrong approach and will not result into a good inbound linking platform for the website. Make a proper plan and achieve this part effectively. Also, remember that the quality here is more important than quantity.

Outbound Links:

These are external pointing links from your blog or site. These outbound links can often result into trouble, when not exercised with proper care. The outbound link that are generated from your site towards a not worthy site sometimes will result into ignorance for your site or blog from the search engine. It will affect your site rankings in a negative way.

Outbound links pointing towards a “bad site” also known as a “bad neighborhood” can spell big trouble for your hard work with your plan. So needless to say…You should learn more about this before planting any of these links from your site or blog.

Make it a point to make an outbound link to a site or blog that is already in good standing and related ” topic wise” within the search engines. This kind of approach will improve the value to your site and keeps your acquired rankings intact.

Filed Under: seo, social media and internet marketing Tagged With: , , , ,

Web Design Is Crucial to Your Success

10:26 am by 5 Comments

Amongst all the angst about SEO and PPC and the nuts and bolts boys who worry about coding and tag issues, the fundamentals of web design can be forgotten. And that is a worry for many digital marketing agencies. Design and all the other elements of the digital marketing brief (SEO, Affiliate Marketing, PPC, etc) need to be worked together.

It’s similar to a car engine − all the components need to be spinning around in unison so the car gets propelled along properly. If one component gets out of shape or misfires the engine will stop.

Websites are much the same. Design is crucial to a website’s success, especially in E commerce because it plays a vital part in the sales process. The website draws the public in allowing them to inspect the goods, make further inquiries and eventually purchase.

If attractive and easily navigated, a website will entice its readers to stay for longer and return in the future. However, it’s surprising how many websites seem to forget their audience.

A website should be entertaining, a boring script and drab landscape will not open the floodgates of clientele. But you don’t want to make your website too garish, blinding your reader with a radioactive blast of colour will also not invite a speedy return.


And the font size should be readable, squinting through a magnifying glass at an ant-sized script does not make for the most enjoyable experience.

Further common mistakes are typos, plurals, hyphens and incorrect grammar. If a word is misspelled on your website it won’t show up in the search engines. Also, be consistent! Consistency is a very powerful web design tool. Audiences like the feeling of being in control – returning to a website and finding it regularly altered will cause discomfort. If you deviate from the understood format the site will be difficult for readers to use and they will leave.

And then there’s the ultimate failing of a website, neglecting to provide the information users are looking for. Make sure your audiences’ required answers are clear and well-placed on the website. Always list the prices!

Website design can be seen in the same way as the front of house for a hotel. It’s what you see, the reception, the comfy chairs scattered around and the nearby bar. You take all that in, but you don’t see the activity behind the scenes. You don’t see into the office, the kitchens or the stores (the back-end); all you get to appraise is the front. And that’s how it should be.

Boosting the profile of your company and keeping your customer happy is the crux of any business. A good website will make you feel comfortable and at home; a bad one will send you running away very quickly.

Filed Under: Guest Blogging, seo, Social Media and Internet Marketing Training Tagged With: , , , ,

Search Engines are More Efficient than Social Channels

10:25 am by 2 Comments

As you may know sites like Facebook, YouTube, and Twitter have become so important from a marketing point of view because of the number of people who use them. Facebook has over 800 million active users and Twitter has over a 100 million active users. By not being active on these sites companies are losing out on a lot of earning potential. However, recent studies have revealed that these social networking sites are still not as effective in converting a customer as a search engine.

How search engines and social media is used?

A study called science of sharing was conducted to learn how a consumer uses the social network and search engines. Now this study has revealed that what people do on the web is dependent upon the product type. For the high involvement products, like automobiles, people will not visit sites like Facebook, Twitter, and Foursquare. They go to search engines like Google and search for user reviews and ratings. For low involvement products like music, people prefer going to social networking sites.

Now, a person who uses search engines or review sites for high involvement products is more likely to buy a product when compared with the user that goes on social media marketing sites. A person who uses social media sites regularly is most likely to recommend the product to someone. However, the study has also shown that users who do not share much to have a more likelihood of buying the product.


Influential channels

There are many social networks out there and not all of them have the same influence over every customer. As mentioned above, search engines rule the roost when it comes to influencing the customers. These are followed by the brand website and then by review sites. The next two positions are occupied by news sites and online ads. When you travel to the bottom of this heap, you will find that sites like Twitter, Foursquare, and Wikipedia, which are least influential for a customer. These three are followed by blog posts and Facebook comments.

The study segregated the products and then tried to figure out which channel has the most influence on the brands. Facebook is on the top when it comes to baby care products. YouTube, as expected, is very influential for music brands, and people use review sites mostly for electronic brands.

Owned, earned, and search results

The study further revealed that search results were on top when you categorize channels as either earned or owned. Owned channels include, brand sites, Facebook, YouTube, and other similar sites. Earned channels are review sites, blog posts, word of mouth etc. Whether it is beauty products, restaurants, or travel, search results were ahead of both owned and earned channels in terms of influencing a customer. This study is very important for organizations because they want to know how their customers will buy the product in order to get an accurate measure of the return on investment. Judging by the study, social networks are just used to share and have a bit of entertainment, but buyers will most likely use the search engine to get to the desired product.

Filed Under: Guest Blogging, seo Tagged With: , ,

Why Link Exchange IS Considered As Black Hat By Google

1:02 pm by 6 Comments

Google is not like Yahoo or Bing, in the sense that it only works on fair basis. With the other search engines you can pay and get higher rankings…which is unlike Google.

If you are an SEO person than you must have an idea about Black Hat SEO and White Hat SEO techniques.

Did you know??

Link Exchange is considered as black hat SEO, but why?

The reason behind it is the division of PR between the parties. Google still works on a fair basis and any technique which does not fit within this system will be considered Black Hat.

The PR Division

Suppose we have two sites, site A and site B. Both having same page rank value. We need to implement a link exchange technique on them. Let me explain how link juice will be divided in both sites.

Page rank is like worth of your site and a part of it contributes for every outbound link of your site. For every dofollow link juice transfer , this is the reason why you should not place dofollow links on a site, blog or any type of web page.

When site A first places a link on it for site B, page rank of B will be up when the search engine crawls it. Now the link from B to A will have more link juice as the Rank of B is up. In this case B is getting less than A.


So link exchange seems to be link division on equal basis but it is not actually.

There are some other disadvantages of link exchange. Like when there are exchanges of links from a non relevant site there will be no chance of traffic but… only the waste of your own link juice. Bulk link exchanges will trigger search engines that a site is having some un natural behavior.

Links that partners place to show without no follow attribute but later they make links with nofollow attribute. Which give you no point of placing link on them.

A lot of these options can be very confusing for the you… So always be cautious when you are using any link exchange technique for your site. For professional SEO services consider the advice of experts.

Filed Under: Guest Blogging, Internet Marketing Training, seo Tagged With: , , ,

How SEO Can Influence Investors

12:13 pm by Leave a Comment

Online business is a kind of format which makes doing business more comfortable for many all over the world. This business model is completely different from our traditional structures and offers a greater scope to excel well.

SEO or Search Engine Optimization is the backbone for the success of any type of online business. Some of the major internet based businesses are successfully incorporating the unit within their organizations for this purpose. This is a clear indication of the importance of SEO for an online business.

Nowadays, most of the internet based businesses are outsourcing their SEO tasks in order to make their investment worthwhile. Price comparison is the common practice for these online companies while engaging outside firms for this purpose. This comparison is to find out the benefits and returns for the investment made over the optimization efforts.

The platform is a perfect marketing tool for any online businesses to obtain optimal visibility via the search engines. This is the best way to create a recognized presence for a business website and accomplishment of this task is a beaten path for a seasoned expert or company.


One’s internet business can obtain greater mileage through the right approach. Some of the top-ranking businesses will always be a great interest for many companies to invest their money. Many of these guys are looking for other popular firms that can bring reasonable profits for their money spent. Search engine rankings are the first choice for these investors to locate prospects for their investment. One’s online business with the right techniques is a great option to attract their prospective customers and investors at once. It is a perfect single shot for two birds and both parties will benefit in numerous ways successfully.

Accomplishing success through these efforts may last longer and investors will be drawn quite easily towards the business for ample investments. This kind of success will enable improved success for their company in many ways and makes the investment  financially sound too.

SEO is an essential task for every online based company to attract investors and to obtain reasonable success with the customer base. It has proven to be a path for continued success and your business can’t afford to miss this factor at any cost. Finally, search engine optimization is the best way to gain upper hand over competitors and to gain attention for the prospective investors.

Filed Under: Guest Blogging, seo Tagged With: , ,

Changing Your Permalink Structure Without Losing Links

12:20 pm by 4 Comments

A permalink is a URL that directs to a specific blog when used correctly… can also be a helpful SEO strategy. Starting a blog you may want to try out the options available to you. As your blog gains momentum and you learn a thing or two….you may decide to go with a different approach.

If you’re considering this option, then it is essential to take some precautions to keep your old links from breaking. This changeover shouldn’t affect your present search engine rankings of the blog. There are many WordPress plugins that will allow you to make changes to your permalinks. I have found one that actually does what it says it called: permalink migration plugin. Not only will they give you very easy to install directions– you get to keep your links.

Take a look at a very common default permalink below:

/%year%/%monthnum%/%day%/%postname%/

You may be interested in changing that permalink structure to the below format for improvement of your SEO efforts:

/%category%/%postname%/

Without using the plugin: This structure change will result into all indexed pages turn into invalid by the search engine. This will result into losing some visitors that already bookmarked those pages and other websites’ links.

This problem can be solved through the use of the plugin. This will advise the search engine that the previously indexed pages are permanently moved to a new address and a request will be generated to replace this new address with the old.


Technically, this is known as “301 Redirect” and “Permanent Redirect” too. This action will update the entire search engine indexes almost instantaneously with no chance of losing visitors or breaking those most important links. Finally, it will keep your current search engine rankings intact… almost like no change had taken place though the permalink structure.

I have found that the permalink migration plugin is very useful in changing your permalink structure. You can download this plugin to make use of it for your blog. This plugin will generate the mentioned “301 Redirect” for the site and help the visitor that is trying to land with the old bookmark or from the link located at other sites. There is no need to worry about losing links due to changing your permalink structure. The entire process is completely flawless and a perfect way to improve your SEO efforts to a further extent with the use of the plugin.

Filed Under: seo, social media and internet marketing Tagged With: , , ,
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