Last week, I went beneath the surface and brought to light some new strategies of online marketing. Many smart online marketers have already tried and tested it. So, let’s see what those new marketing strategies are and how they can help you realize your goals. Have fun and don’t miss out on leaving your comments at the end.
Online marketing strategies are the things performed by us as online marketers to achieve our specific results. What we do generally is, send e-mails & newsletters to people, share links on social media platforms, perform search engine optimization for specific keywords, write blogs and write articles; there are many more things we do as a part of our online marketing campaign and what we all want is to convert that user’s browsing session into purchase of the product or service.
All the marketing tactics discussed in above paragraph are discussed millions and billions of times on internet. But, here I’m going to discuss something NEW! Something Unique! The things I’m going to discuss are always underneath the surface that affect all your click-through rates, conversion rates and rankings you have. Writing a blog with video and impressive photos, having an indented listing, RSS subscription, e-mail and call-to-actions are all traditional means of marketing and we all know that, right?
So, what new I’m going to talk about? Well, what do you think while clicking on any of the link in search results? Do you ever think that whether the link you’re going to click will match your needs or not? SEO experts and marketers often optimize search engines but they overlook on this aspect of user’s mind. Another question comes in your mind is why you should trust on an unknown brand and who are the people behind it? Here comes the matter of brand awareness; reputation and popularity of your brand is so universal that it matters in every marketing activity we do, be it online or offline.
Imagine that the product or services you’re marketing for meets the needs of users. Does it mean that user will buy your product? There are lots of factors that come in picture here but the most important one is the ‘reliability’. Now, you might be wondering how you can win trust of your targeted audience?
Let’s take an example: I am surfing on internet for automation machine, I opened one website that took too much time in loading. But it matches my budget and all requirements, what you think? Will I trust on this service provider? Of course, I won’t. ‘
Speed’ holds major importance while point is of gaining trust from users. Especially, when you ask someone like ‘Hey, I am visiting this website and that person says, no avoid it; it takes too much time to load’
Affordable pricing is another marketing strategy these days. Say for example a product is from a leading and renowned brand, excellent features, excellent look and everything is great! But, it’s price is too high that being an online marketer whatever I do, I can’t justify with its expensiveness! Most of the businesses don’t provide transparent pricing structure to users; it may possible that many users are passing by your website and want to purchase your product but when they ask to their friends or relatives, they got the answers like “Hey’ don’t buy that product, it’s too expensive!” It may be possible that those people are capable of buying your products, it ‘s just that they don’t know about your cost. Be as transparent as you can.
There are many other new marketing strategies that I’ll discuss in my upcoming post. These strategies don’t often come in highlight but smart marketers use them as their trump card and stay one step ahead on the market.