Content Marketing | Social Media and Internet Marketing

Editor’s Choice

Webmaster of InternetMacMarketing.com. Tim Arends has been a user of Macs since 1994 and has helped purchase, install, maintain and troubleshoot Macintosh’s and Mac networks for business for several years. he has sold and demonstrated Macs at a major retail chain and has been a Mac user group ambassador, newsletter editor, and program director for over ten years. He’s written about Macs and Mac software for national magazines. Currently, he runs his business exclusively using Macintosh.

Scott Spjut is a writer and editor who has been featured in various magazines, newspapers and websites – including Newsweek, the Washington Post, CBS News and the Las Vegas Review-Journal. Scott currently works with Professional Marketing International helping people change their lives.

Denise Gabbard is a writer and online marketing professional. She works with small businesses to help them increase their online presence and traffic to their websites and businesses.

Jon T. Norwood is a managing partner at High Speed Internet, a site dedicated to providing information on Mobile Broadband News. Jon can be reached at jon@velocityguide.com.

Thomas Stone is a contributing author at Technected.com

Filed Under: Content Marketing Tagged With: guest blogging

Content Marketing Strategies for 2011

5:23 pm By Kathy Baka Leave a Comment

The phrase “content is king” has been used since the early 2000′s. Digital publishers and merchants watched as their content and how-to articles consistently delivered targeted traffic to their website. But as more and more content marketing and niche publishing services popped up, content became somewhat of a commodity. In fact, for a few years, it seemed like virtually every website had the same article, video or podcast on it. Not much unique about that.

The result was a dip in perceived value for these websites. Subsequently, a dip in website visitors and ultimately conversions started to take place. This helped the industry realize that to truly maximize the benefit of content marketing, the content must be unique and relevant. Thus giving way to a new era of what many are referring to as custom publishing or branded media.

This new era of publishing is allowing marketers to take greater control of their brands. Leveraging tools like Twitter, Facebook, YouTube, LinkedIn, Whitepapers, Blogs and virtually any other stream of content, brands and businesses can now become their own newsroom. It’s a realistic vision too, as more and more of media becomes real-time; marketing departments will need to augment themselves to manage real-time PR and sales oriented opportunities as well as any crisis that may surface. Bottom line, the ability to create, monitor and respond to the conversations inspired by your content is yours.

Ultimately, this is leading to a whole new form of advertising. Wielding the power of quality content, many brands and businesses, large and small are shifting marketing dollars towards content marketing and away from paid models (which typically consist of paid search and media buys). This leads to a few questions:

What forms of content will be most valuable for business?

The short answer is, all content is valuable. The reality is that you should still approach this strategically. Different forms of content require different personnel, production tools and ultimately budget to produce. That being said, it has been revealed lately that search engines are increasingly valuing video content. Results from video publishing platforms such as YouTube, Vimeo and Viddler are climbing search engines faster and providing qualified, targeted website traffic for the content originators. Social Media is a another form of content that is increasingly changing search engine results. Tweets, Facebook and LinkedIn posts are finding their way into search engines as well, making social media a fundamental component of any content marketing strategy.

Does the small business vs. big brand comparison matter?

It sure does. Once again there is an opportunity for a small business to gain market-share and separate itself from larger brands. With the range of digital design and publishing tools available today, looking like a big brand or industry thought leader is less difficult and more affordable than it has ever been. Furthermore, small business owners can learn from the strategies that larger brands are evolving towards. For big brands, the opportunity is equal. The brands that take to content marketing and the custom publishing model seriously will build their consumer following more rapidly than before (think Starbucks, Ford, and most recently Best Buy). What’s in it for big brands? Her’s what, sharing content allows consumers to learn, develop trust and engage more frequently with the brands they support; leading to a more transparent and authentic relationship. When done correctly, both small and large companies will benefit by leveraging content to shift consumers from transactional customers to loyal brand evangelists.

Will content marketing become more challenging and ultimately strategic?

With more companies battling for search results, you bet it will. Competition amongst brands and businesses of all sizes will increase as the content marketing craze continues. With more content being created, the opportunity to generate both qualitative and quantitative insights will also increase. This data will lead to a better understanding of what content consumers prefer and how they interact it with it. This will lead to smarter strategies and improved audience targeting. The most successful companies will spend not only time but also budget to dig deep into what is working and leading to ROI as it relates to content marketing. Once the appropriate content and content publishing platforms have been identified expect these companies to go at it full force. With an expectation of what the ROI will be, these marketers will be in frenzy and frankly competition to not only own their media channel but also the brand recognition within their respected industry.

Jason Murphy is owner of a social media agency called GabsterMedia. Visit his top ranked blog at JasonMatthewMurphy.com

Article Source: http://EzineArticles.com/?expert=Jason_M_Murphy

Learn more about what social media and internet marketing training can do for your business. Review Crushers specializes in content marketing in Virginia and provides a variety of marketing services worldwide. Contact me today for a free consultation!

Advanced Internet Marketing Ideas – The Best and Proven Social Marketing Strategies

1:28 pm By Kathy Baka Leave a Comment

The truth is that there are few individuals or firms that are still ignoring the vast internet marketing opportunities that are provided by the social marketing media. You may remember that social networking was regarded as some form of chit-chat online platform where young folks gather to gossip and ‘waste valuable time’. This kind of opinion has changed because there are few individuals who do not belong to one type of social media site or the other at the moment. These social sites were originally created as forms of socializing platforms but their immense popularity and the huge number of people that are socializing on these networks made it necessary for the internet marketers or anybody or company with a product or service to offer to look at the marketing potentials offered by the social media.

You will get positive internet marketing results through any of the top social networking sites but you have to take note of some issues about these online socializing portals.

The first thing to always remember is that the social networking sites are there for those that want to socialize. The truth is that there had been some forms of marketing activities or services promotion in any social circle although the centuries so it isn’t new to carry your internet marketing campaigns to the social media. But you have to hang in a little bit to know what is happening in any social site you sign up with. Take time to know other folks, look at the topics that are being discussed, make valuable contributions or comments and begin to build relationships.

It is important to remember that while you are taking the necessary steps to enhance your fan base in any social network, you should be looking for others who are experts in your niche. The prospects that will be your fans are important because they can patronize any of your products or services while the expert in your niche can be your JV partner tomorrow. This is just saying that you have to make friends with everybody because you will be in a better position to promote your business if you are in good terms with others.

You can tactically begin your internet marketing approaches in any social networking site by giving out some free gifts such as valuable eBooks. You have to make sure that such eBooks contain links to your sites, or affiliate products that will earn you commission. You will be surprised at the high level of trust you must have gathered if such free gift is valuable to your fans.

The main purpose of giving out such free gift items such as the ebook is to gain credibility in the niche; you would have achieved that if the eBook is a quality one. This is because, many of the newbie marketers or your fans that got your free gift wouldn’t hesitate to click on any link your recommend because of the trust they already have in you. Your internet marketing campaign can experience huge patronage directly or indirectly from the social networking sites if you take time to formulate a viable marketing plan.

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Article Source: http://EzineArticles.com/?expert=Jacob_A._Turner

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Filed Under: Content Marketing, internet marketing, Social Media and Internet Marketing Training Tagged With: advanced internet marketing, Advanced Internet Marketing Ideas, content, internet marketing training virginia

Writing Articles to Promote Your Internet Business

4:54 am By Kathy Baka Leave a Comment

Your internet business is your vehicle to becoming a successful entrepreneur. In order to ensure that you make the most of your efforts to endorse your site, you should begin to create articles that you then submit to article directories to gain exposure. Let the rest of the world know that your site exists and what you have to offer.

You can have the best business or products, but if no one knows about them, what good is that going to do? You have to get out there and start advertise your business online if you want to increase your site with consumers and to build a long term site.

Whatever niche that you are in, the chances are pretty good that you have much more ability than the average web surfer does. Write an article that details your niche or your industry a little more. If you have a merchandise, write an article that lets others know what the features of that product are and why they should purchase it.

You don’t want to go overboard with making sales through your article. Your website and your e-mails will help you to make sales. Your articles should inform your user and gain their trust in you and their interest in your field. If you do a good job of this, then you will be able to attract internet users to your blog every single week

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Article Source:http://www.articlesbase.com/online-business-articles/writing-articles-to-promote-your-internet-business-1051936.html

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Filed Under: Content Marketing, Internet Marketing Training, marketing Tagged With: affiliate marketing, article, Article marketing, Article Marketing Secrets, articles, business marketing, content, content creation, content creation virginia, internet business, internet marketing, internet marketing training, online business, online businesses, promote your business online, social media, successful entrepreneurs, writing articles

Can You Build A Successful Business Online Just By Writing Articles?

9:34 am By Kathy Baka Leave a Comment

Building an online business can be a tricky thing. When you first start out, you probably have the idea that you are going to instantly make thousands of dollars from your little website.

Of course, after a few days and very few sales later, you realize that is not going to happen. How can you build a legitimate business online that produces AT LEAST $ 3,000 a month in income just by writing articles?

1. Know what your desired outcome is. You want to make at least a solid $ 3K per month. That translates to about $ 100 per day. If you have a $ 97 product, then that would be about 1 sale per day. If you have a $ 17 product, then you would need about 6 sales per day.

2. Create a plan of action to get the desired number of sales. You will find that it is probably much harder to make 6 sales per day at ANY price than it is to make 1 sale at $ 97. To generate 6 sales per day, you would have to have 200 or more visitors hit your sales page.

3. Subscribers are more likely to buy than random visitors. This is where your Article Marketing comes in. When you are article is well written and informs the reader that you have what they are looking for, it is not that hard to direct them to a landing page and get them to subscribe to your mailing list. Once you have a list of 3,000 people, you should be able to make the necessary adjustments to earn $ 3,000 per month.

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Article Source:http://www.articlesbase.com/online-business-articles/can-you-build-a-successful-business-online-just-by-writing-articles-1046993.html

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Filed Under: article marketing, Content Marketing, Internet Marketing Training Tagged With: affiliate marketing, Article Marketing Secrets, article writing, articles, Building an online business, business online, content, Create a plan of action, internet marketing training, legitimate business online, mailing lists, marketing, online, online business, writing articles

How to Use Articles To Generate Quality Leads

12:11 pm By Kathy Baka Leave a Comment

Article writing can help you gain exposure as you begin to build your online business as well as drive high quality traffic to your website. Would you like to learn how to use Article Marketing to generate quality leads that you can convert into sales?

Articles can be effective for many reasons. Some of these reasons are:

1. You are showcasing yourself as an expert in your niche or field. People want to buy products from people that they feel are truly experts on the products or services that they are interested in. They don’t want to buy from some faceless “unknown” that they just happened to find on the web.

2. Your articles are starting relationships with your readers. Relationships are important to build if you want to have a long term business whether you are on-line or offline. By reading your articles, your readers are going to feel that you are someone that they can trust and that they should listen to.

3. If your article is written on-topic, then you are helping your reader solve their problem or issue without the hassle of having to search for it. We all know how frustrating it can be to find good, relevant information on the internet. If your article does the job of answering their questions or guiding them to the answer, then you are helping to ease that frustration and that will make them feel comfortable.

Article marketing and writing articles is a powerful way of generating quality leads to your website. Of course this means that you will be gaining more sales and more customers in the future.

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Filed Under: Content Marketing, Internet Marketing Training, list Tagged With: Article marketing, article marketing tips, build a list, free traffic, Generate Quality Leads, how to use Article Marketing, How to Use Articles To Generate Quality Leads, online business, Opt In List

Writers, Make Money online by Creating and Selling Private Label Articles

9:57 pm By Kathy Baka 2 Comments

Are you a freelance writer looking for work? In the Untied States, there are thousands, if not millions, of individuals who are making a career as a freelance writer. The only problem with this is that there are a limited number of money making opportunities. As the internet has increased in popularity, so have the number of ways that clients are able to obtain content for their websites. If you find yourself looking for ways to pay your bills, you may want to examine private label articles and what they can do for you.

When you create private label articles, you will not need to have a client. Instead of being told what to write, you can write on any topic that you desire. However, as you are most likely already aware of, it is best to write articles on popular topics. Website owners are the most common buyers of content articles. This is because original content may help to increase their search engine rankings, increase their website’s visitor count, and make their website more interesting. In most cases, website owners only purchase content that is popular at the moment. That is why it is a good idea to make sure you are writing marketable articles.

Traditionally, after you write your own articles, you will begin searching for a buyer. If you have already tried selling your articles this way, you are probably aware that it is not as easy as it sounds. Finding buyers will not only take time, but it may also take money. In the past, if you didn’t have time or money you would be out of luck. Now, you can allow others to sell your content for you. This is done by making the private label resell rights to your content available for purchase.

With private label resell rights, someone will buy the resell rights to your articles, often in large quantities. It will then be their responsibility to market and sell them. Depending on the agreement you and the buyer make, the buyer may be able to claim the content as their own. In addition to claiming your content, they may also be able to alter it. If you do not want your content altered, you will just have to outline it as a stipulation in the user agreement.

When offering your article rights up for sale, your first thought may be to keep everything the same, including your name as the author. While there are advantages to doing this, it may have an impact on how much you are able to sell your resell rights for. Many buyers prefer purchasing a product, including content articles, which they can not only alter, but claim as their own. By allowing this to take place, you should be able to charge more money for the resell rights.

If you are interested in selling the resell rights to your content, you will have to find a prospective buyer. This is often compared to finding a buyer for your own articles, but it is often easier. As soon as you make your opportunity available, you should begin to see results. This results will often be inquires or sample requests. If a prospective buyer is pleased with what they see, they may agree to purchase the private label resell rights to your content; thus ending your responsibility.

If you are unsure about this unique money making opportunity, you may want to, at least, give it at try. If you are unable to sell the rights to your private label articles you can then return to what you were doing before. One great source to present your articles to is www.ArticleWholesaler.com, they buy a large volume of articles. If you do find success, as many writers have, you don’t have to stop there. You could continue to write content articles only to sell their resell rights. In fact, if you had a successful relationship with a previous buyer, there is a good chance that the buyer may return for more of your handcrafted articles.

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Article Source:http://www.articlesbase.com/online-business-articles/writers-make-money-online-by-creating-and-selling-private-label-articles-1070296.html

Filed Under: Content Marketing, Internet Marketing Training, marketing Tagged With: content, content articles, content creation virginia, freelance writer, Make Money online by Creating and Selling Private Label Articles, original content, plr, Private Label Articles, private label rights, search engine ranking, Writers

Making Money with Articles | Article Directories

6:29 pm By Kathy Baka Leave a Comment

Social Media and Internet Marketing Training
Review Crushers by Kathy Baka

Article directories are websites that house free articles. These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

Articles directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website.

Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example for you run an affiliate website), you can always hire a writer to do the work for you.

Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit. Let’s take a real life example. Imagine that you are an accountant working from home.

You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.

Furthermore, since you have posted it on a free article directory, others who have affiliate websites about accounting will inevitably use your article for their website. Since they must attach your byline to it, this will bring you even more exposure for every website that re-posts your article. This because you will be benefiting of off the traffic that they get to their website. There are numerous article directories out there for you to utilize.

Your bet best is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit.

Article Source:http://www.articlesbase.com/online-business-articles/making-money-with-articles-article-directories-860065.html

Filed Under: advertising, Content Marketing, Internet Marketing Training Tagged With: advertise your website, article directory, articles, content creation virginia, instant article wizard, making money, making money with articles, working from home

Churning Out eZine Content

8:26 am By Kathy Baka Leave a Comment

Social Media and Internet Marketing Training
Review Crushers by Kathy Baka

Creating your own content can be a challenge if you publish your own online newsletter or eZine.

However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).

Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include http://www.elance.com/ and http://www.rentacoder.com/.

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected under US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

If you fancy the idea of publishing content without any writing on your part, this method is for you.