Over the last few weeks, thousands of website owners around the world have experienced rankings drops due to Google’s new Penguin update. However, just because your website has taken a hit doesn’t mean that it can’t get back up! Today, we’re going to show you how to easily recover your website’s rankings – no matter how far you fell.
High-quality link-building
This seems like an obvious tip – and it is – but it’s one that has a renewed importance post-Penguin update. Google is coming down harshly on websites with a suspicious number of links from low-quality websites, and if your website is flooded with these types of back links, then this could be the reason why you were penalized.
Reversing this process isn’t easy. You can’t just remove the spammy links that are pointing to your website. Instead, try to overwhelm them with a smaller number of high-quality links. Look on Fiverr and internet marketing forums for genuine link trading offers on websites with high Page Rank. This may cost a little bit of money, but when your rankings are at stake, you can’t afford to leave your website down in the dumps.
301 redirects
If your website has taken a nosedive in the search engine rankings, then one of the easiest ways to fix your problem is to simply setup a 301 redirect on all the pages that were affected. Then, point them towards some of your higher-quality pages. This is particularly useful for sites that have a large number of similar pages. Instead of forcing users to navigate through several pages with similar content, use 301 redirects to send them to a single, high-quality page. Google will reward you for your efforts.
Sometimes, you might want to 301 redirect your entire website. Surprisingly, Google has even recommended that some users set up a new website if they aren’t seeing any changes in the rankings. This shows just how difficult it is to remove some of Google’s penalties. For many website owners, it’s going to be easier to set up a 301 redirect and point it towards a new web property. Starting fresh isn’t fun, but it may be a faster way to crawl out of the hole than to fight against Google’s penalties.
Fresh, high-quality content
Google wants to reward websites that offer good, valuable information to their readers. Instead of regurgitating the same old stuff from other websites, try hiring a writer to regularly produce good, high-quality content for you. This is an easy way to increase the legitimacy of your site in the eyes of Google, and it’s a great way to overcome any penalties you may have been experiencing.
White hat social media promotion
Once you’ve got a few new articles up on your site, it’s time to promote those articles with some social media link-building. Sign up for Reddit and Twitter accounts under your website’s name, and start using any other social bookmarking websites that you like. Then, submit your article and tell all your friends about it. Good, clean link-building like this can go a long ways towards recovering your rankings.
If possible, start interacting with potential customers in your niche on Twitter. Participate in trending topics and tweet frequently about industry news. Hopefully, this will help you build up a dedicated list of followers who will happily read through the next article you post.
Conclusion
Every Google algorithm update can be scary for those who use the internet as their sole source of income. If a few of your websites have been hit by Penguin, then it’s important that you read and understand this list of tips. If you can build enough high-quality links and fill your website up with good content, you shouldn’t have any problem recovering the rankings you’ve lost from Penguin.
This post was written by Andrew from Registry Cleaner Pro
About Andrew Tufts
Andrew is a professional freelance writer from Canada. He writes about PC optimization software and general tech industry news.
Twitter: LinkWorxSeo
says:
Good post Andrew, have been waiting and absorbing all the information I can about the Google Penguin. Preparing to write my own article soon too. Got the facts and have seen what has been said for the last few weeks or more. I do not think that starting over from scratch would be the best option. If you were using tactics considered that bad by Google, sure this might be a feasible solution. I think it might be best to find another SEO company to perform the work or at least run a solid link analysis and remove bad links from those certain to be affected or already affected sites.
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How similar were the Penguin and Panda updates? I really noticed a huge dip in traffic to my long copy sales sites since the Panda update, but haven’t noticed as much from the Penguin? Is it because I was already crushed by the Panda?
Richie recently posted..Protected: Free 4 Week Program for D1 National Qualifier (Email Subscribers Only)
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Link Worx Seo
Twitter: LinkWorxSeo
Reply:
June 27th, 2012 at 9:28 am
Richie that could just be very well possible that the Panda got you significantly enough that the Penguin did not do much damage. You would have had to measure the effects and then compare or analyze to understand which one did the most damage to your website. I would go back and check your analytic’s if your measuring it. Do a quick search on Google to find out when the updates were applied for each one (Panda and Penguin). Now compare you stats to the dates. This should give you a close approximation of how the site was affected.
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Keeping bots at priority won’t any longer. Targeting the real users and providing them what they are looking for is the best policy to work in the Internet marketing industry right now.
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