Google’s Penguin Update: Effects and Recovery

Google had launched its Penguin Update just a couple of weeks ago. This new algorithm seems to be doing quite well and the results are in to share with you.

Many low quality websites are being penalized within the search engine. So needless to say…Google must be happy with this update as it is improving things in a positive way.

The newest upgrade is actually designed and targeting overly optimized websites and spammers, but as a result of that some good quality websites are suffering. The main thing about this modification is the quality and relevancy of back links of a web page. If your webpage has many back links with your keyword as anchor text, Google might consider it spamming. Though they have not given any criteria up to which you can use keyword as anchor text, but according to some marketing blogs, about 60-70% of all the back links on a web page must have natural text on anchor and only 10% of total back links may have exact keyword as anchor text, rest 20% links may have mix use of varied keywords as anchor text.

Nothing is perfect neither is the update. As a result of this some good quality websites are also being penalized and are not even listed while some low quality websites, empty websites, hacker websites, scraper sites are listed higher.

So, now the question is how could penguin be a success with such results?

Google’s answer to this question is that these issues are not due to upgrade, these were prior to this update and penguin did not cause it.

On the basis of the results of this newest change, there may be few cases as below:

First, there may be cases where people actually are doing spamming and being hit by the bird and now they are claiming that they have been hit unfairly. Whether they agree or not, if they are being hit by the changes, there must be spam at the core of their marketing work. Maybe they are not doing it intentionally, but there are various marketing techniques which force you to do it.

Now, the question is if the modification is working well, then why are some websites which are clearly spamming still getting through?

Google’s answer on this question is that no algorithm is perfect and they are trying.

Above was an introduction of the effects. Now, I will discuss the thing that is the only question in the mind of every internet marketer now, and that is:

“How to survive from Google’s Penguin update?”

How can you recover?

A number of articles have been written about Google’s penguin update by internet experts in last few days. I am just jotting down some points on how you can recover.

Since this change is mainly about spamming, the basic thing you can do is quit spamming. Avoid spamming as much as possible.
According to Google, if your website is being penalized by the bird, you do not need to file reconsideration request, your website will recover naturally, if you clean the spam up. Some other points are as below.

•    First, remove on-page spam you’ve done knowingly.
•    Try to remove bad links such as links from link farms and irrelevant links.
•    Build back links using more natural anchor text such as your website name.
•    Wait for changes to take effect.
•    If you believe you are doing right and you were penalized wrongly, you may file a report.

At last, I can just wish good luck for your marketing campaigns. Avoid spam and everything should be fine.

About Jack Flaming

Author is Jack Flaming. He is an online marketer in an Ireland based company. He loves to write on different topics. Right now he is writing about Digital Agency. Visit idfmarketing.com to know more information about this topic.

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