Search engine optimization is considered to be a great art for websites or blog performance over the internet and practiced well by many people all over the world. Today, lets take a look at its controversial sister SMO or Social Media Optimization. SMO is all about the creation of increased visibility for a website in the social media world through a custom search engine like Technorati.
Listed below are five important steps that should be considered for effective optimization of your social media efforts:
This is the first and foremost part of the social media optimization for a website. Most websites will be with static content or data and it will hardly experience any changes or alteration. Here, it is essential to depend on link-ability through increasing it to a maximum extent. Blog updating is perfect choice for this aspect, which will result into regular content coming from your website. This constantly updated content will result into a good link ability platform for your website which is a perfect SMO practice. This can be explained in other terms as aggregating the content that is already existing somewhere through converting into a helpful format.
2. Bookmarking & Tagging
Tagging and bookmarking is essential aspect for the entire SMO practice. Here, tagging task should be accomplished through adding quick buttons such as “add to del.iciou.us” and some more. It is essential to tag the webpages over the popular social bookmarking sites. This is an ideal way to gain attention from the social media successfully for your website.
3. Inbound Links (Rewarding)
Inbound links have always been a successful approach for effective SEO. In social media, it is essential to reward these inbound links using permalinks through recreating similarly, and provide list of the recent blogs that are linked to you as a reward of visibility.
4. Content Travel
It is essential that your content gain more mileage through reaching other relevant sites through content travel. Your content that is in the form of videos, pdf, audios and some other formats should be submitted to other similar sites to attract visitors and to drive links successfully to the original site.
5. Mashup – Encourage
We are in the world of co-creation, which should allow others to use your content effectively. Take YouTube videos as an example. They will offer cut paste code for their videos, which has resulted into great help for their enormous growth. Syndicating content through RSS is also similar such variety in this aspect.