Keyword phrases are a well-known necessity for proper website or blog SEO & needed by your target market to “find your website”. Keyword phrases can be summed up as nothing more than a very specific term searched by a person via the internet. This phrase normally will be in the form of one word to multiple word phrases that are joined together for targeted traffic.
Very often webmasters find it difficult to identify popular keyword phrases that belong to their website niche. Here, it is essential to have a good level of understanding of the various related keyword phrases that are successful at delivering the desired traffic for a website. This is why researching specific keyword phrases is a very important task.
Take a look at some popular procedures and resources for your initial keyword phrases research:
This will always be your first step initially upon starting with your keyword phrase research. It is essential to use your brain to identify the relevant keywords that are a perfect match for your website.
2. Keyword Research Tools – Paid
There are few paid tools that are available for this research, which would be a perfect choice, but can be a little of a financial burden (when starting out). Some of them include: Keyword Discovery, Wordtracker, Keywords Analyzer, Wordze and many more.
3. Keyword Research Tool – Free
There are a few free tools available for effective keyword research and many webmasters can effectively use these resources for their websites successfully. Some of them include: Google external keyword tool, seo books keyword tool- (need to register to get a free account), google insights, ppc web spy, wordstream or senuke–free trial
4. Pay Per Click
This method is a perfect choice to identify the well performing keywords through the effective click-through rate. It has a small but affordable cost involved– but a very effective method to test the new keywords for any webmaster.
Ask your friends and family if they could help make some suggestions and make use of their guidance this could be a great source of non standard but effective keyword phrases for your site.
6. Search Term Suggestion Tool
Related keywords result into an efficient help for increasing website traffic. It is essential to find your related keyword phrases along with the main keyword phrase. This can be easily be accomplished through some of the tools such as Semantic Latent Indexing, Thesaurus Tool, Lexical tool and many more.
7. Through Search Results
You may also check with the latest search results as some of the search engines will offer related search command list in their current search results. For example, use “Clusty” with a search command and its “clusters” will be returned back with a side bar that contains a list of related search commands. You can see similar results with “Technorati” too.
8. Statistic Report of Visitors
Webserver’s log file with visitors’ statistics is another great source to unravel new keywords for a website.
9. Dialects and Regional Keywords
Keywords will experience significant variations from one country to other. The best example is “Search Engine Optimization” and “Search Engine Optimisation”, which is used differently with North America and UK. Identify these dialects properly through the geographical filters and concentrate on keywords that are coming in with a good amount of traffic.
10. Spying on Your Competitors
Today, every website will experience competition from other similar sites. It is essential for the webmaster to track their competitors ranking and the keyword phrase that are helping them retrieve their traffic.