Marketing over Facebook has convulsed. It is now a battle for likes/followers. Firms are waging cold wars, wherein the highest number of followers is considered the winner without assertion. This picturesque is very well-known to us and yet marketers follow the path blindfolded.
Let us analyze the common mistakes committed by most of the marketers.
Fan Page is not a Petri Dish
‘Create a fan page; buy thousands of likes and update the status with fluffy contents’ seems to be the motto of new firms. No wonder, results fail to show. Fan page is not a Petri dish where you grow your fans like organisms. In relation, fan page is just another portal where your customers arrive to see what you have to offer. Unless you give them something worth their time and money they will walk off with contempt.
First Impression is the Best Impression
After you are done with the impression work, the product you should offer should be worth their time. This brings to our next question.
Why should Customers stay on your Fan Page?
People log into their Facebook account for relaxation and entertainment. Unless you are the big player in the market you will have a hard time in convincing your customers. However, the good news is you do not have to convince them at all. Satiate their thirst for entertainment by throwing up a contest. Again, another mistake committed by marketers is to announce the contest through the status update. Creating a separate page for contests creates a better impression and appears to be professional, not to mention the increase in engagement.
Provide Discounts on Products & Freebies
There is nothing that sounds as good as freebies and discounts. Give away discount offers on your products and if possible provide some freebies. Customers will be attracted in hundreds and thousands to your fan page and you will reap success within no time.
Should you buy Fans?
Before winding up we need to discuss the much debated topic of whether purchasing fans is ethical or not. Of course it is not ethical but apart from that– purchasing fans has less benefit. In fact there is hardly any benefit by purchasing fans. Some of the reasons not to purchase fans is mentioned below:
1. Most of the fans sold are sham. Fake profiles are created on a larger scale and these are used to provide ‘likes’. Once the job is done through these fake profiles they no longer serve any purpose.
2. The cost of a like goes anywhere from $1 to $1.33. Yearly budget for a small business might range from $500 to $6000. If this budget is used for marketing, you will not only achieve organic likes but an increased conversion rate.
3. After purchasing thousands of fans, fan page remains desolated. No engagement is found and rarely a share and few likes can be seen. This scenario is just the result of misleading people to like your page by false promises. ‘Joshua likes XXX (name of the brand). Like us’, this sort of gaining likes is a lame one. Likes will be accrued but what are you looking for, likes or engagement? Instead write a short description with excellent copy. Likes gain through this tactic will provide better engagement as every like is really interested in what your brand does; not in what their friends have done.
About Richie Richardson
Richie Richardson is passionate about Social Media Marketing. He also writes about Internet Marketing and SEO over his blog Zarrylyms. You can reach him over his blog for any questions on the mentioned topics.