The F8 developers’ conference took place in San Francisco in September, and Mark Zuckerberg used this moment to reveal to the world what he thought is the future of music. This is a part of the new Facebook Open Graph feature that allows users to unite the various aspects of social networking like relationships, content and people. Open Graph has helped in advancing contextual connections along with amplifying the media to new people as there is an increased scope of engagement.
The New Music Dashboard
The new Music Dashboard now has connections with Radio, Turntable.fm, Spotify, Clear Channel and various other services as well. The new sharing platform that has been introduced by Facebook essentially changes your news feed into a playlist of sorts which includes the top songs various services. This will result in a new way for people to find out good songs and it is more than likely that this will also affect which songs people purchase off the net. This can be said because Spotify chief executive Daniel Ek revealed in the conference that Spotify users that are on Facebook listen to more music than users who are not on the site. These users who are on Facebook are twice as like to purchase something.
What Open Graph Means for Facebook?
Facebook’s Open Graph implementation is not only relevant to social networks and social media marketing but all of media. This feature helps in increasing the value of conventional media and also its visibility. Unlike piracy it will actually present artists and developers with new ways or earning revenue. The entire concept works around the fact that simply by observing what your friends listen to we can discover a great deal of music.
Music Dashboard not only shows the songs that your friends are listening to, but it also sorts the music on the basis of the bands. Another great option available to the users is that if you click on a song that is on a music player unavailable to you, then you have the option of listening it on a music player of your choice.
Piracy, music and Facebook
Many people might think that a service like what Facebook has launched is similar to what Napster was doing about a decade back. However, there is a small difference. The music industry is now much better positioned and understands that sharing and streaming is important to enhance sales.
The co-founder of Napster, Sean Parker was also present at the event and said that services like Spotify and Facebook joining hand will actually bring down piracy and change the way we listen to music. He said that this is what he wanted to do when he launched Napster. His aim was not to hurt the artists or album sales but to create a frictionless system. He said that if one wants to remove piracy from the market then it is important to give people a system that is simpler than piracy.
Twitter: jackthemartin
says:
Yeah I think this is a lot different than what was going on with Napster. This presents opportunities for further innovation, which is what the music industry needs now to stay afloat.
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Another major difference is that two big players are on board, one of which (Spotify) has record labels on their management board. So they’ll be watching this one closely – and more benevolently.
michael recently posted..European music writers denounce “coercion” from producers
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