You know there are specific elements of your online store that have to be at their best if you want to maximize conversions. The fact of the matter is that the success or failure of your online store depends on many factors. Major ones include things like:
- Demand for your product
- Quality of your sales and site copywriting
- Functionality of your site design
- Aesthetics of your online store
- Site security
Unfortunately, many online entrepreneurs focus almost exclusively on the first three factors, leaving plenty of ugly, insecure websites out there.
If you want to build customer confidence, reduce shopping cart abandonment, and increase sales, here are some things you can do to shore up those two areas:
- Build and implement a comprehensive security policy. Online store security protects your customers from fraud, and it protects you from chargebacks. On top of that, having a secure site means, ultimately, more successful transactions. Make sure you’re following industry standards like PCI compliance. Make your site secure with SSL. Use verification when you accept credit card payments, with services like AVS and CVV verification.
- Let visitors know you’re committed to security. Users are savvy. They’ve also been inundated with horror stories of scam websites. They know to look for the “https” in your address bar. Consider creating a security and privacy policy page, and offer that page as a click-able pop-up during the checkout process. This will build customer confidence and lead to more completions.
- Watch out for visual noise. This is especially dangerous with an online store. You might have a product catalog page with a dozen product images. Add in the image in your masthead and images in your sidebars and things will just get visually busy. Keep it simple; if you use product images, stick to a logo or basic text in the header.
- Keep your aesthetics consistent. If the page design changes dramatically after they hit the “add to cart” button, some users get scared away. Keeping your visuals consistent between your main site, your content, your blog, and your online store will reduce customer anxiety and lead to less cart abandonment.
- Measure, test, and verify. Aesthetically, you need to be agile. Test out different design configurations and see which ones seem to work best for your site. Don’t let the fact that you’ve paid for bad design force you to be saddled with that bad design forever.
Make shopping in your online store a safe and pleasant experience and your customers will buy confidently. They’ll also spread the word, and come back when they need another product, too.
About David Rodwell
David Rodwell has been writing about business and economics for over 15 years with no plans on stopping anytime soon!
Thanks for your Post; it really provides me lot information regarding my work
Thanks and Regards
parul makwana
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I worry about this stuff so since I don’t know a lot about security I use sites that specialize in online sales.
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I was very impressed with this post and felt I had received a valuable experience after reading your article. I will learn more and I’ll try to implement. thanks for sharing.
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I was very impressed and felt had to get a valuable experience after reading your article. I will learn more and I’ll try to implement. thanks for sharing.
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This is a good, common sense article. Very helpful to one who is just finding the resources about this part. It will certainly help educate me in many ways.
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As there are lots of scam in online business its very important and difficult to make the user that the transaction will be secure. I believe this is the most important part of any online business.
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Hi David, yeah you right, at this time I have been concentrating to 3 factors as you said, but ignoring about security of my e-commerce. It will affect and decrease trusting of the consumers.
Can you give me specific suggestion to increase the security of my online store ?
Jonathan recently posted..Late Fees Bad Credit
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I have enjoy your blog while reading. I definitely share your views to my close friends keeps up the good work going. I definitely bookmarked this blog and share with my close friends keeps up the good work going.
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Hey David
Thanks for a informative post. the ways you mentioned are bang on and will surely be of help.
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This is impressive, thanks for putting these elements together. I certainly agree that we, more often than not, tend to neglect site security which is of utmost importance.
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These are great pointers. Keeping your website secure and protected is paramount. A safe site will eventually translate to more people buying and using your services confidently. Thanks!
Kristine recently posted..What Is My Gold Jewelry Worth?
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Continue posting about this topic because it’s very interesting. Mine I started my blog with very basic.Thanks for the post.
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To increase confidence of security on eyes of visitors i think webmaster should put images and banner of payment security certification.
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