Search engine optimization is an important strategy for any web site business.Search engine optimization tools can easily be found along with tutorials on how to use them on the web/YouTube. Free tools can also translate into free traffic to your site so you won’t have to pay-per-click anymore.
SEO : On Site & Off Site
SEO can be broken down into two major parts, on site and off site optimization. On site is all the things related to and what you do with your web site. This includes keywords, content, tags, and link building.
Off site is all the other factors not on your web site such as off site links pointing back to your sight. It is harder to control off site issues because of their nature.
10 Free SEO Tools:
- Google Adwords Keyword Tool
- Google Analytics
- Google Insights for Search
- Yahoo Site Explorer
- MultiRank Checker by iWebtool.com
- Check Page Rank.net
- Website Grader
- Virante Content Duplication Tool
- Back Link Watch
LSI: Latent Semantic Indexing
A relatively new technique using keywords has evolved called LSI or latent semantic indexing by Google. It is a way the search engine uses like words and phrases to determine what your web site is about. So be sure to have like phrases sprinkled throughout your content. Writing naturally is the best way to get the desired percentage of keywords.
A good understanding of both on site and off site is important to getting the rankings desired. Keywords are vital and Word Tracker is a good tool to use for keyword research. It is important to use the right key words and phrases that will have a positive impact on your rankings and thus get more traffic.
Finding the Best Strategies for SEO
You tube and many other sites on the web are offering tools and tutorials to help small Internet businesses that can’t afford expensive SEO on their own. Find one that is recent and up to date. This way you can be sure you are getting the latest and best strategies for SEO.
Using social media to your advantage is a new and powerful tool for building back links and getting traffic. Users socialize and share links they find appealing. Visit different social sites and sign up for an account with them. Then you can begin adding likes and sharing with others. You will get back links from this method.
Remember to use headings and tags and keywords. Link with proper anchor text and keep keywords sprinkled naturally throughout your content. Utilize social networking sites. Also submit your site to different directories. Keeping your web site ever-present on the net is a never-ending process. With your 10 free search engine optimization tools you can get a good start on the road to a successful web business.