Apple took the mobile world by storm when it introduced the iPhone. Its latest offering in the series of one of the most popular smartphone brands of the world is the iPhone 4S. Though the device has many features to boast of, the feature that has caught everyone’s attention is Siri. Siri is basically a voice recognition app that allows you to control different functions in your cell phone like, sending messages, calling, and calendar reminders. However, the biggest feature of Siri is that it can do local searches for you and provide you with information on restaurants, banks, or cab services. What this means is that you do not have to perform searches in order to find out these details.
However, this also means that the importance of search engine results and the various PPC advertisements reduces significantly. It is not known that how Siri goes about collecting the information, but it is quite certain that it uses sites like Google Places and Yelp. That is why it has become very important for websites to make changes so that Siri and similar applications can access them without many difficulties. Here are a few tips that can help you in this process.
You may have heard this before, as mobile sites are not new, but it is expected that by 2015 30% of the searches would be have some sort of a local element to them. That is why you should try to make changes and incorporate local SEO as a part of your business plan. You can use some the following steps for optimizing your site for mobiles.
- You can use mobile site templates that are available on popular platforms like Joomla, Drupal, and WordPress.
- You should make sure that your contact details are prominent on you home page. This helps in local SEO as it enables apps like Siri to figure out the contact details a lot more easily.
- The main thing to consider is how Siri and other voice apps will access the information on your website. If you use heavy graphics, Flash, and PDFs for displaying information then it simply makes it more difficult for Siri to find out the required details.
Improving you digital presence
Many people believe that setting up a page on social networking sites like Twitter and Facebook is sufficient because social media marketing gives more exposure. You should make sure that you are present on one or more directories like Yahoo, Foursquare, Google Places etc. There are various such directories and to determine which ones you should pick, you should search on Google to figure out the sites and companies that are doing well in your geographical area. Then you should use the directories that are being used by these companies.
It is also important to ensure that you use schema tags for your website. These tags help in incorporating micro data like, contacts address and working hours. This can help apps and search engines in processing information from your site a lot more quickly.