You have taken steps to create fresh and exciting content and you share and engage with your fans as they comment on content. You’re off to a great start! However, how can you make sure that visitors new to your page don’t leave without clicking that Like button?
Before you begin working your way through the following steps—which work for e-commerce, B2B, and publishers alike—consider adding Google Analytics to your page as a way to figure out who is visiting and how they got there, making the process of increasing easier overall.
1. Add a Custom Landing Tab to Your Facebook Fan Page.
Rather than taking your non-fans to your wall, take them directly to a customized welcome page. Make it attractive and engaging, and you just increased the chance your non-fan will hit that Like and transform into a fan.
2. Remind Your Fans Why They Are Fans.
Offer your fans access to something exclusive that is available to them only because they Liked you on Facebook. Consider recognizing your top fans, perhaps like Zappos does—they have a Fan of the Week highlighted in their banner.
3. Offer Incentives.
Anyone enjoys receiving something of value for merely clicking on a button. Once the non-fan has clicked on your welcome tab, give them some incentive to click on your Like button as well.
Sometimes all it takes to get what you want is to ask. Be sure to have a good CTA message on your welcome page, and often that will be just what it takes to get a new fan. For example, L’Occitane tells visitors to find out how to win a trip, and then places an arrow toward the Like button. Clever!
5. Interact with Your Customers.
Make your welcome page as interactive as possible by showing a video, starting a dialogue, or personalizing it by using your visitor’s name.
6. Be a Tease.
Depending on your content, you may want to consider offering just a nibble of your content goodies before giving the full serving by teasing them with a little content and the promises of more if they Like your page. Be aware that to make this work, people will likely need to feel something for your brand already, and you should take care to not disappoint with whatever your tease or follow-up is.
7. Tell Them Who.
In spite of all of the technology we gobble up, people in general like to feel like they are connecting with other people. Be sure to add a tab to introduce the people in your company. In addition, fill out your Info tab and your About section.
About Kaushal Gandhi
Kaushal Gandhi is Director at Aaris Internet Solutions Pvt. Ltd. Aaris also works at an SEO company . Kaushal has conceptualized SEO Traingulation Method to get desired ranking. In addition, he is also a passionate blogger and writes on diverse topics such as Search Engine Optimization, PPC Management and Social Media.