When running a site, just like a business, you have to keep track of the progress of your competitors so that you can always be a step ahead of them. One way of doing this in business is by looking at the number of customers they have and what the customers have in common.
If it is a site you look at the number of people and sites that are linking to their site. This enables you to know the type of sites and people you need to target with your site so that you can be better than your competitors. That is why it is important to learn how to find out who is linking to you.
Normally, search engines are used to do this. The methods depend on the type of search engine you use but they do not vary as such. They can easily be generalized as shown below.
Begin Your Search…
To search for the number of links to a rival site in other sites you should type link:website in the search engine and search. This lists all of the sites that have the links and the active links in a descending order of importance. The word website represents the url of the rival website, for example www.rivalsite.com. So you should type link:www.rivalsite.com.
This search includes links from the site belonging to your competitor as well. So you should prevent the search engine from searching for links in it. To do this, type – site:www.rivalsite.com or – domain:www.rivalsite.com depending on the search engine you are using. By doing this you will get a more accurate result compared to the one you got earlier.
Sometimes you might not be satisfied with the results or maybe the results may not tally with the traffic that is directed the website. In such a case you can use a different search engine or just search all sites, pages and blogs that mention the name of that site. To do this, run a search of www.rivalsite.com site:www.rivalsite.com in your search engine. It will produce a list of all the sites, blogs and pages that have the name of the rival website written on them. Though the results might be substantial, they are bound to be very incorrect since they include inactive links and blog references.
Knowing how many sites have links to a specific page on the site is very important. To carry out a search, type link:www.rivalsite.com/pagename.html. To prevent the site from being included in the search, type – site:www.rivalsite.com or -domain:www.rivalsite.com depending on the search engine you are using.
All these searches normally produce results that can help you know who links to rival sites. With this information you can know how to improve ranking and AdSense of your site.