There are many advanced ideas on how to use the Google keyword tool. Some people use it to find synonyms to help them decide what keywords to use in Adwords campaigns. Other people use it to find high paying keywords for inspiration in writing new articles, while others use it to tweak old articles and blog posts to freshen them up a bit.
To coin a phrase, when up to your armpits in alligators, it’s easy to forget your original intention was to let the water out of the swamp! That old saying is equally applicable in this situation. The original idea behind the Google Keyword Tool wasn’t to give thousands of freelancers a hand in finding that magic combination of words that is going to send masses of wealthy readers scurrying to their articles just so they can click on a well-placed ad for a high-ticket item that is going to catapult the writer to instant riches.
The tool was made for advertisers who pay money to have Google place their ads, and it is from their point of view that the tool is easiest to understand.
Once you grasp that fact, the writer can find a lot of useful information with the tool. The trick is knowing which queries to input and understanding what the output is telling you. A Google keyword tutorial can be rather helpful.
The Google Keyword Tool throws out a vast amount of information and, judging from the amount of well-meaning advice that’s around on how to use the tool, it is not always easy to distinguish the woods from the trees. There are some advanced ideas that are easy to understand and that can be quite useful in getting the big picture.
Google Trends is a handy, easy to locate Google product. Enter, ‘Seattle Mariners’ into the search box. Here, the resulting traffic trends are astonishingly regular. This makes it easy to plan the timing of a campaign. There are also flags and legends explaining blips in activity and relating them to specific events, like sacking the manager.
And, finally, the number GBP 845 in the ‘cost per click’ column, that’s not your estimated earnings from a click on that strategically located advert for Mariners season tickets, it is actually the average sum of money the marketer had to pay the search engine for someone to click on their ad to drive them to their website.