There’s a big difference between putting planes on auto-pilot and creating a promising social and SEO cycle. For one thing, SM/SEO cycles need non-stop input and changing focus to specific keywords. Done in the proper manner, it can result in traffic from the search engines and networks starting to grow in exponential fashion.
The secret sauce used in this dish is the right use of keywords when making social media posts on twitter, facebook and other networks. These posts turn up instantly for the relevant keyword queries on instant search results. This targeted traffic adds to the traffic to SM accounts and starts boosting their popularity and follower/friend count, which in turn leads to a sustained flow of traffic from the networks to the main website.
Another bonus of this system is that the social media popularity results in more incoming links to the website arising from all the re-tweets and social media mentions and blog posts. This tends to boost the search rankings of specific pages of the website for specific keywords. All the company has to do is repeat this process for every keyword and page, and pretty soon the keyword-targeted search traffic starts growing significantly.
The input for this system is a non-stop flow of SM posts. If the site, company and account are popular, some of it happens naturally. But generally speaking, the company has to keep things moving with targeted SM posts on facebook & twitter that include the keyword and a link to the page that said keyword is targeting.
The main requirement here is that social media posts made by the company for a specific keyword should keep popping up in instant search results 24 hours a day. To be noted that this does not call for one person posting the same thing again and again. Instead, it has to happen organically by boosting the popularity of the SM accounts and getting more people to share the link over an extended period.
The more followers/friends an account has, the bigger is the ripple effect. More and more people will share it over an increasingly longer period. The only thing the company has to do is engage followers and make sure that the social media posts contain the keyword and link to the keyword-targeted page.
Of course, how to improve SM popularity is a topic big enough for a book. Let’s just say that it is directly related to search traffic. Creating a social and SEO cycle starts with the use of right keywords, and assuming the SM account has a size-able following, the rest will take care of itself. The search traffic to both the website and SM accounts increases, which in turn boosts SM popularity some more, and this in turn adds more traffic to the website directly while also improving search rankings.