For the internet entrepreneur, there is only one purpose for the WordPress Blog. A WordPress blog is meant to drive traffic to a blog or e-commerce web sites where products are sold and profits made. So when considering the question of wordpress tags vs categories the blogger must choose the techniques that will turn visitors into paying customers.
Some bloggers spend too much time designing a complicated architecture of categories. In terms of search engine optimization, the blogger gets minimal benefit from categories. WordPress tags are a whole other matter, however. WordPress tags are a group of actual HTML anchor tags displayed with a keyword or a keyword phrase. Because of the HTML code behind these two WordPress entities, a WordPress tag is more beneficial from a search engine optimization point of view.
Volume of web site traffic is a function of search engine page ranking. The higher your web site page ranking the more visitors you will get. The more visitors you get the more e-commerce sales you will make. Therefore, web sites must be designed in a way that results in high search engine ranking.
The search engine page ranking algorithm favors websites that have a large number of back links. A back link is a link to a web site from another web site. A web site that has a high number of back links is an indication of success and popularity and is rewarded accordingly.
With the beneficial nature of back links in mind, the correct answer is that WordPress tags ought to be emphasized over categories. Categories should still be used, however. The thing to take away from this is not to put too much effort into designing an overly complex architecture of categories.
When dealing with issues like the wordpress tags vs categories, it is helpful to remember that the main objective of the internet entrepreneur is to sell things online. No one single approach to search engine optimization is going to do the trick. A variety of techniques and strategies must be employed. The search engine companies frequently change their page ranking formulas and processes. Therefore, it is necessary to be flexible. Be prepare to have to adapt frequently.